Fast Facts

The Demand Generation Market Researcher supports marketing strategies by conducting market research, analyzing data, and collaborating with various teams to improve campaign performance.

Responsibilities: Conduct market research, analyze campaign performance, develop buyer personas, support campaign development, and oversee marketing-related events.

Skills: Excellent communication, analytical, and interpersonal skills; proficiency in Microsoft Office; strong problem-solving capabilities.

Qualifications: Bachelor's degree in a related field preferred; 3 years of marketing experience preferred.

Location: Lubbock, TX, US

Compensation: Not provided by employer. Typical compensation ranges for this position are between $65,000 - $90,000.

Description

Job Summary:

The Demand Generation Market Researcher plays a vital role in supporting demand generation efforts by providing insights and data to inform marketing strategies

Duties & Responsibilities:

• Conducting market research: Gathering and analyzing data on market trends, customer behavior, and competitive landscape. 
• Identifying target audiences: Developing detailed buyer personas and understanding customer needs and preferences. 
• Supporting campaign development: Providing data-driven insights to help design effective demand generation campaigns. 
• Analyzing campaign performance: Monitoring and evaluating the success of marketing campaigns and providing recommendations for improvement. 
• Collaborating with teams: Working closely with marketing, sales, and product teams to ensure research findings are integrated into strategies. 
• Utilizing research tools: Employing various tools and methodologies to collect and analyze data, such as surveys, focus groups, and data analytics platforms. 
• Reporting findings: Creating detailed reports and presentations to communicate research findings to stakeholders 
• Coordinating Conferences and Events: Overseeing the planning and execution of marketing-related events, including logistics, vendor management, hotel accommodations, event giveaways, booth setup, and post-event follow-up.

Required Skills & Abilities:

1. Excellent verbal and written communication skills.
2. Excellent interpersonal and customer service skills.
3. Strong analytical and problem-solving skills.
4. Thorough understanding of product, industry, and/or services provided to clients.
5. Proficient with Microsoft Office Suite or related software.

Education & Experience:

1. Bachelor’s degree in related field preferred.
2. 3 years of Marketing experience preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.