Fast Facts
Join GoGuardian as an Events Marketing Manager to lead the event marketing strategy and create impactful experiences for customers and prospects through innovative event planning and execution.
Responsibilities: Oversee the event marketing strategy, manage the event calendar, develop budgets, coordinate logistics, and analyze event data to enhance future initiatives.
Skills: Strong project management, budget management, communication, and analytical skills with experience in event marketing and proficiency in remote collaboration tools.
Qualifications: Bachelor's degree in Marketing or Communications, 4-6 years of relevant experience, and experience in edtech or trade shows is a plus.
Location: The job is fully remote within the United States with up to 30% travel for events required.
Compensation: $90000 - $105000 / Annually
The Role
The Event Marketing Manager will play a crucial role in driving GoGuardian's event marketing strategy and creating breakthrough experiences for customers and prospects. This role requires a highly motivated and creative individual with a passion for events and experience planning, executing, and measuring impactful events that span the customer journey. The ideal candidate will have strong attention to detail, prior experience in event marketing, a strong understanding of marketing principles, and the ability to manage complex projects from concept through execution.
What You'll Do
- Help execute an integrated event strategy aligned with overall business objectives.
- Ensure events support multiple stages of the sales and marketing funnel (ex: lead generation, brand awareness, customer retention and cross-sell).
- Own and maintain the GoGuardian event calendar, spanning national, regional, and district appearances.
- Up to 30% travel expected to attend prioritized events to assist with logistics, booth support, and event programming.
- Develop and manage budgets for individual events, ensuring cost-effectiveness and maximum ROI
- Coordinate with cross-functional teams on attendance, logistics, and event programming
- Manage procurement requests and billing, negotiating contracts with vendors and suppliers to secure favorable terms
- Monitor and analyze attendance data to inform future event planning and conduct post-event evaluations to assess the success of the event
- Gather feedback from attendees and stakeholders for continuous improvement
- Build and maintain relationships with industry partners, vendors, sponsors, and key stakeholders
Who You Are
- Bachelor's degree in Marketing, Communications, or a related field
- 4-6 years of experience in event marketing, with a proven track record of success in planning and executing high-impact events.
- Experience in developing and managing event budgets
- Strong project management skills and attention to detail with the ability to manage multiple projects simultaneously
- Excellent communication, interpersonal, and presentation skills
- Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights
- Comfortable working in a remote environment using Google Suite, Slack and project management tools such as Airtable
- Prior edtech or trade show experience is a plus but not required
What We Offer
- Competitive pay, complete health insurance, 401(k) matching, and an employee equity plan.
- Flexible time off, paid holidays, paid parental leave, and a paid year-end holiday break.
- A robust catalog of benefits that support your professional growth and personal wellbeing, including work from home funds, fertility & adoption reimbursement, and more…
Plus the intangible:
- A varied and challenging role in an innovative, global company.
- Supportive, driven colleagues who have your back and share your passion.
The typical base salary range for this position is $90,000 - $105,000 per year. The range displayed on this job posting reflects the minimum and maximum target for new hire base pay for this position and your pay will be determined by a variety of factors, including your primary work location, skills, qualifications and experience. Additional benefits information is listed on our careers page.
