Product Marketing Manager

Kami • Full-time • Remote (United States) • 3w ago

Fast Facts

Kami is seeking an experienced Product Marketing Manager to lead global product marketing strategy, focusing on messaging, positioning, and go-to-market initiatives for their EdTech platform.

Responsibilities: Key responsibilities include defining and executing product marketing strategies, influencing the product lifecycle, and leading go-to-market execution for new features and product releases.

Skills: Candidates should have 6+ years of marketing experience with a focus in product marketing, strong leadership skills, and the ability to manage cross-functional teams effectively.

Qualifications: Preferred qualifications include experience in a high-growth startup or tech environment and managing small teams in marketing roles.

Location: This position is remote, available to candidates anywhere in the United States, specifically in California.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $100,000 - $160,000.

About Kami

Kami is a thriving organisation filled to the brim with talented, creative, and passionate people! It’s hard not to love what you do when our leading digital classroom platform offers meaningful solutions to over 50 million users worldwide, empowering students and supporting teachers!

You’ll be joining at a pretty magical time. Kami’s user base is growing by the day. With over 170 team members across the world, we couldn’t be prouder of the accomplishments and milestones we’ve achieved to date. Now, this is your chance to join our team and become an integral member of Kami’s growth, while shaping your own future (and having fun doing it)!

The Opportunity

We are looking for an experienced Product Marketing leader to own and elevate Kami’s global product marketing — from shaping product positioning and messaging, to go-to-market strategy, to driving adoption and growth across diverse global markets. This is a high-impact role within our marketing leadership team, responsible for ensuring our digital classroom product resonates with educators, administrators, and learners worldwide.

You will partner closely with product, engineering, data, and customer success teams to blend user insights, education trends, and growth ambitions — helping to define what Kami builds next and how we bring it to market. Through strong leadership, strategic thinking, and a hands-on mindset, you will help Kami scale its mission of transforming education for millions.

This opportunity is based in our fully renovated Auckland office. We have a hybrid arrangement of Mondays, Wednesdays, and Fridays in office. Tuesdays and Thursdays are work from home.

What You’ll Do

Define and own Kami’s global product marketing strategy, including positioning, messaging, segmentation, and go-to-market plans for both new features and core product offerings.
Influence the full lifecycle — from insight generation (user research, market and competitive analysis), to product launches, onboarding experiences, growth, and long-term user engagement across different geographic and educational segments.
Develop deep audience understanding: maintain up-to-date personas for teachers, administrators, students, schools — ensuring messaging and positioning reflect varying educational contexts globally.
Partner cross-functionally — work closely with product, engineering, data, content, sales/customer-facing, and operations teams to align product roadmap, marketing strategy, and user needs.
Own go-to-market execution for new launches or major releases — including launch plans, content and assets creation, sales and customer-success enablement materials, and localization for key regions if needed.
Lead enablement and growth initiatives — drive onboarding processes, lifecycle communications, adoption campaigns, retention programs, and education-industry positioning for Kami’s user base worldwide.

What You’ll Bring

6+ years of marketing experience with 2+ years in a product marketing focused role
Experience working within a high-growth startup, SaaS, app, or technology company
Experience managing small teams and enabling their growth
Track record of taking new or complex products to market and positioning them for success
Extreme agility and a strong bias towards action, comfortable rolling up your sleeves when required
A team player. You’ll be part of an extremely collaborative and supportive team committed to your success, and we all work together
Intellectually curious and globally minded. We work with all kinds of educators and students from all over the world
The ability to prioritise and manage large cross-functional workstreams and effectively communicate those priorities

Why Kami?

We’re building a high performance, best in class team to help capitalize on our exciting momentum, and continue scaling Kami's magic and making a difference to schools, students, and teachers. With Kami, you’ll have

A people-first employer that is on an inspiring mission to build the future of education while changing the lives of millions
High calibre and diverse team ranging from successful startup veterans, to Fortune 500 and big tech professionals
Continuous learning and development opportunities, including subsidised course fees, certifications, conferences, and free access to Udemy and more
A strong mission; the satisfaction of knowing you’re not only helping modern-day superheroes, aka teachers but also helping them shape the minds of future generations all across the globe
Happy customers: Helping thousands of schools worldwide through the digital transformation of education for the 21st century. Just read our reviews.
Huge potential: Already used by 70M users in 175 countries. One of the most popular and fastest-growing EdTech platforms worldwide.