Fast Facts
We are looking for a revenue-oriented Product Marketing Manager to drive go-to-market strategy, sales enablement, and product positioning in the K-12 education sector. This remote role requires experience in sales and marketing, focusing on maximizing revenue impact within school districts.
Responsibilities: Lead go-to-market strategies for new products, develop sales enablement tools, conduct customer and market intelligence, analyze performance metrics, and support pipeline growth.
Skills: 5+ years of experience in product marketing, sales, or go-to-market strategies; strong analytical skills; proven success in revenue impact and cross-functional collaboration.
Qualifications: Preferable K-12 industry or Ed-Tech experience; familiarity with school district operations and funding processes is highly valued.
Location: Remote position, must reside in Central or Eastern time zone with approximately 25% travel required.
Compensation: $90000 - $100000 / Annually
Product Marketing Manager
Location: Remote
Must reside in either the Central or Eastern time zone
Reports To: Sr. Product Manager
Instructional Empowerment (IE) is a mission-driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper learning for ALL students.
About the Role
We are seeking a revenue-oriented Product Marketing Manager (PMM) to lead go-to-market strategy, sales enablement, and product positioning across our portfolio with a specific focus on school employee observation and evaluation.
This is not a brand marketing role. This is a commercial, pipeline-impact position focused on accelerating revenue, increasing win rates, and driving expansion within K–12 school districts.
The PMM operates at the intersection of Product, Business Development, and Marketing — ensuring our solutions are clearly differentiated, sales teams are equipped to win, and launches translate into measurable revenue impact.
This role requires prior sales and/or marketing experience. K–12 commercial experience (sales, marketing, product, or product marketing within school districts) is highly preferred. An educator background is not required.
What You’ll Own
Go-To-Market & Revenue Strategy
- Lead end-to-end go-to-market strategy for new products (including professional development and use of proprietary software) enhancements and service offerings.
- Define Individual Customer Profiles (ICPs), buyer personas, and district-level decision drivers.
- Develop differentiated positioning and messaging aligned to competitive realities.
- Build launch strategies that directly support pipeline creation and deal acceleration.
- Identify cross-sell and expansion opportunities within existing accounts.
- Partner with Business Development to align messaging to each stage of the consultative sales cycle.
Sales Enablement & Commercial Execution
- Develop high-impact sales tools in collaboration with subject matter experts, including:
- Sales decks
- Competitive battlecards
- Case studies
- Board-ready adoption materials
- ROI messaging
- Campaign narratives
- Improve underperforming collateral using win/loss analysis and performance data.
- Equip sales teams with messaging that shortens sales cycles and improves close rates.
Customer & Market Intelligence
- Conduct voice-of-customer research (interviews, advisory groups, surveys, win/loss analysis).
- Monitor competitive positioning and district funding trends.
- Translate insight into actionable recommendations for Product roadmap and commercial strategy.
Performance & Revenue Impact
- Analyze pipeline data, win rates, evaluation adoption, purchase, and implementation sales cycle velocity, and adoption metrics.
- Measure Go-to- Market effectiveness and optimize based on performance.
- Provide leadership with strategic recommendations to increase market penetration and Annual Recurring Revenue growth.
Required Qualifications
- 5+ years of experience in product marketing, sales, marketing, go-to-market strategy, or revenue enablement.
- Direct sales and/or marketing experience required.
- Experience supporting complex, consultative B2B sales cycles.
- Demonstrated success developing positioning and enablement that drives measurable revenue impact.
- Strong analytical skills with the ability to turn data into commercial strategy.
- Experience working cross-functionally with Product, Marketing, and Sales leadership.
- Strong business acumen and comfort operating in a revenue-driven environment.
Highly Preferred
- Experience K-12 industry, Ed-Tech or Teacher Evaluation experience
- Experience selling to or marketing within public school districts.
- Familiarity with district-level buying processes, funding cycles, and board approval dynamics.
What We Offer?
At Instructional Empowerment, you’ll be part of a passionate, mission-driven team working to transform K–12 education. We offer a collaborative, inclusive work culture, opportunities for professional growth, and the chance to make a tangible impact on students, schools, and communities.
Salary range- $90,000-$100,000
Competitive compensation and benefits package
- 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents)
- 15 Days PTO given upfront in your first year
- 8 Paid Holidays + 2 Floating Holidays
- 401K plan - 4% company match
- Exceptional Onboarding Process
- And many more benefits
Want to learn more about Instructional Empowerment?
This is a remote role with approximately 25% travel for events and conferences.
EEO Statement
Instructional Empowerment provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, age, sex, gender identity or expression, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
