Education Program Strategist

Figma • Full-time • Remote (Hybrid in San Francisco, California, United States) • $85,000 - $130,000 / year • 3w ago

Fast Facts

Figma is looking for an Education Program Strategist to lead the development of customer education initiatives that enhance product adoption through structured curricula and educational content.

Responsibilities: Key responsibilities include driving the customer education strategy, developing curricula, analyzing content performance, and managing content development across teams.

Skills: Candidates should have 5+ years of experience in customer education or instructional design, strong organizational skills, and hands-on experience with Figma or similar technologies.

Qualifications: Experience in marketing content distribution is preferred but not required.

Location: Remote work option available in the United States, with specific hubs in San Francisco and New York.

Compensation: $85000 - $130000 / Annually

Fast Facts

Figma is seeking an Education Program Strategist to develop and enhance customer learning initiatives, driving product adoption and retention through structured curricula and educational content.

Responsibilities: Drive customer education strategy, develop curricula for user onboarding and advanced workflows, analyze content performance, and manage content development across teams.

Skills: 5+ years in customer education or instructional design, strong organizational skills, ability to build scalable systems, and hands-on experience with Figma or similar technologies.

Qualifications: Experience in marketing content distribution is preferred but not required.

Location: Remote work option available in the United States, with specific hubs in San Francisco and New York.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $85,000 - $130,000.

Core to Figma’s success—and heart—is our community. We care deeply about empowering our community, particularly through a time of rapid change in the industry, and one of the ways we can do that is through education.

To help with this, we’re looking for an Education Program Strategist who will architect, introduce, and grow our customer learning programs, covering everything from first-time activation to advanced enablement. The role combines content planning, pedagogical design, and operational oversight to build repeatable processes that help our teams empower customers to get the most from Figma.

Success in this role is defined by accelerating new users to meaningful activation milestones and delivering educational programs that drive measurable improvements in product adoption, account growth, and retention. Training content will become a foundational, scalable asset that enables Advocates, Sales, Partnerships, and Marketing to better support customers. The customer education function will operate with clarity and predictability, supported by well-defined roles, standardized processes, and measurable outcomes.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

Help drive the company's customer education strategy by working with the team to build structured curricula that guide customers from their first login to advanced, high-value workflows
Work with the team to build structured curricula that guide customers from their first login to advanced, high-value workflows
Develop and maintain a portfolio of education content across formats and channels that iterate quickly alongside the product
Partner with cross-functional teams to ensure education initiatives support product launches, adoption goals, and key customer milestones
Establish metrics for activation, usage, and retention; analyze content performance and continuously iterate to improve outcomes
Project manage content development efforts across a variety of functions (motion designers, education designers, content strategists), and co-ordinate timelines with content distribution teams
Help drive the company’s customer education strategy

We'd love to hear from you if you have:

Have 5+ years of experience in customer education, enablement, or instructional design within a SaaS or product-led environment
Are highly organized and excel at building scalable systems, including campaign and content calendars
Thrive in a fast-paced environment, matching high product velocity, and balancing strategic thinking with hands-on execution
Have built systems that support intake, triage, prioritization, and delivery for content requests
Hands-on experience with Figma or similar technologies

While not required, it’s an added plus if you also have:

Experience working closely with marketing teams on content distribution

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.