Fast Facts

Join our team as a Narrative Strategist, where you'll design and implement persuasive messaging frameworks to drive enrollment growth while leveraging AI for high-quality content production.

Responsibilities: You will architect messaging frameworks, oversee SEO content strategy, and develop high-converting landing pages while ensuring cross-channel narrative consistency.

Skills: Required skills include performance copywriting, understanding of funnel psychology, and experience integrating AI tools into workflows.

Qualifications: Preferred qualifications include experience in multi-brand environments and a background in education or regulated industries.

Location: This position is based in Tysons Corner, VA, with hybrid work arrangements.

Compensation: $75000 - $85000 / Annually

About the Opportunity

The Narrative Strategist designs, governs, and executes the persuasion systems that drive enrollment growth across channels. This is a hybrid strategist–operator role. You will architect messaging frameworks, produce high-impact content, and build AI-enabled workflows that scale narrative execution beyond traditional copywriting limits. You will own cross-channel coherence from awareness to enrollment. And you will ensure messaging decisions are tied to measurable performance outcomes. This is a role for a strategist who understands psychology, funnel dynamics, and how AI amplifies disciplined thinking.

What You’ll Own

Narrative Architecture & Funnel Coherence

Translate brand positioning into structured persuasion frameworks
Build persona-specific messaging matrices across lifecycle stages
Ensure narrative alignment across paid, organic, SEO, CRO, and nurture channels
Maintain cross-brand consistency within a multi-school environment

SEO & Owned Content Strategy (Hands-On)

Own blog strategy aligned to high-intent enrollment search behavior
Produce and oversee conversion-aware SEO content
Integrate AI workflows to increase velocity while maintaining quality
Partner with GTM Architect to align technical and narrative SEO

Paid & Social Persuasion Systems

Architect messaging strategy for paid and organic social campaigns
Develop scripts and ad copy across YouTube, TikTok, Instagram, and retargeting
Ensure creative alignment in partnership with the Creative Manager
Design narrative testing hypotheses tied to CPS impact

CRO & Lifecycle Messaging

Develop high-conversion landing page messaging
Architect nurture sequences (email + SMS) aligned to funnel psychology
Partner on experimentation to improve conversion rates
Analyze performance data to refine persuasion frameworks

AI-Native Narrative Systems

Design structured briefing systems for AI-generated copy
Build repeatable prompt frameworks and guardrails
Implement layered editorial evaluation (story logic, compliance, copy edit)
Establish quality standards for AI-assisted outputs
Continuously refine workflows to increase leverage and reduce vendor reliance

Key Metrics for Success

Measurable improvements in conversion and CPS tied to messaging optimization
Growth in high-intent SEO traffic aligned to enrollment goals
Increased campaign deployment velocity without quality degradation
Cross-channel narrative consistency and clarity
Reduced dependency on external copy vendors
Scalable AI-assisted workflows operating within quality guardrails

What Makes You Exceptional

You think in persuasion systems, not isolated pieces of content.
You understand psychological triggers and decision architecture.
You are equally comfortable architecting frameworks and writing key assets.
You treat AI as leverage — not replacement.
You care about business outcomes as much as creative craft.
You can move fluidly between brand clarity and performance optimization.

Required Experience

5+ years in performance copywriting, content strategy, or messaging architecture
Demonstrated success driving measurable results in growth-focused environments
Experience writing across SEO, paid, organic, and conversion-focused channels
Strong understanding of funnel psychology and lifecycle messaging
Experience integrating AI tools into production workflows

Preferred Experience

Multi-brand or multi-location marketing environments
Education or regulated industries
Experience mentoring interns or junior contributors
Experience collaborating closely with creative and growth teams

What Success Looks Like

Within 90 days: Clear narrative frameworks in place and SEO strategy aligned to enrollment intent.
Within 6 months: Messaging optimization contributes to measurable CPS improvements.
Within 12 months: The organization operates with scalable, AI-enabled persuasion systems that amplify output without sacrificing quality or coherence.

Compensation and Benefits: The compensation and benefits information below is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

The annual starting salary for this position is between $75,000 – $85,000annually. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This is a bonus eligible position.

We offer the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, 10 paid holidays annually.

Paid Time Off: Paid Time Off to cover sick, vacation, and personal absences.

We offer 4 unique health insurance plans to choose from that cover a wide range of deductibles and co- insurance levels. Our goal is to provide you with maximum choice in finding a plan that meets you and your family’s needs. Employees can choose from co-pay or High Deductible Health Plans.

EQUAL EMPLOYMENT OPPORTUNITY

It is our policy to abide by all federal, state and local laws prohibiting employment discrimination based solely on a person’s race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information, sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.

Narrative Strategy EdTech Jobs

Narrative Strategist