Senior Martech & Data Manager

You're the technical architect who transforms our marketing data chaos into a competitive advantage. You'll own the complete infrastructure that connects web → tracking → data warehouse → insights, building the systems that enable the marketing team to make fast, data-driven decisions without waiting on IT tickets.

This isn't about maintaining tools -it's about architecting how we collect, structure, and leverage marketing data to drive revenue growth. You're the bridge between marketing strategy and technical execution, translating "we need better attribution" into server-side tracking implementations that actually work.

🧐 The Problem You'll Solve

Right now, our marketing team can't get the data they need when they need it, without spending time building ad-hoc reports.

• Analytics isn't self-service-every question requires engineering time

• We lack proper data architecture for marketing attribution and optimization

• Advanced martech capabilities (server-side GTM, conversions APIs, offline events) aren't implemented

• Marketing can't clearly communicate technical needs to data engineers: we know what we can’t measure but we can’t explain why

• We're not systematically leveraging AI and automation to scale

You're the person who fixes this-permanently.

🤗 What You'll Own

Marketing Data Architecture

• Design the complete marketing data model from web interactions through GA4, GTM, ad platforms, and into our data warehouse

• Define data structures, taxonomies, and schemas that enable self-service analytics

• Architect data flows that support real-time optimization and automated decision-making

• Partner with data engineers-you spec exactly what marketing needs, they build it

• Document everything so the team can find answers independently

Martech Stack Mastery

• Own and optimize our complete stack: GTM (client + server-side), GA4, HubSpot, ad platforms (Meta, Google, LinkedIn), Stape, SEMrush, Search Console, consent management

• Implement advanced tracking: Meta Conversions API, Google Ads offline conversions, enhanced conversions, server-side tagging infrastructure

• Build and maintain integrations that ensure seamless data flow across systems

• Troubleshoot technical issues and maintain 99%+ uptime on critical infrastructure

Analytics Enablement

• Build dashboards and measurement frameworks that answer the team's top questions

• Design attribution models that accurately represent marketing impact

• Create data structures enabling rapid experimentation and testing

• Translate business questions into technical requirements

• Ensure data quality through monitoring and governance

AI & Automation

• Continuously evaluate and implement AI tools for optimization, personalization, and efficiency

• Build automation workflows that scale marketing without linear headcount growth

• Stay ahead of martech trends and bring innovation to the team

Cross-Functional Technical Translation

• Be the liaison between marketing, data engineering, analytics, and HubSpot architects

• Translate marketing needs into crystal-clear technical specs

• Explain technical constraints to non-technical stakeholders in plain language

• Drive projects to completion across functional boundaries

🚀 What Success Looks Like

Data-Driven Decisions Enabled

• Marketing team answers 80% of questions independently through self-service dashboards

• Attribution and performance data flows in real-time, not days later

• Clear documentation means anyone can find the data they need

Marketing Efficiency Gains

• Server-side tracking and conversions APIs improve ad platform performance by 15-30%

• Better data management reduces wasted ad spend and improves CAC

• Automated reporting saves 10+ hours per week of manual work

Scalable Systems

• Processes and infrastructure scale with business growth without proportional complexity

• AI/automation implementations multiply team output

• New team members onboard to data systems in days, not weeks