Fast Facts

The Texthelp Group and n2y are seeking a strategic and collaborative Product Marketing Manager to lead their Instructing vertical, focusing on innovative educational products.

Responsibilities: Key responsibilities include developing buyer personas, defining positioning and messaging frameworks, creating go-to-market strategies, delivering sales enablement materials, and conducting market analysis.

Skills: Required skills include proficiency in understanding customer insights, exceptional organizational abilities, strong storytelling and messaging aptitude, and familiarity with SaaS product marketing.

Qualifications: Preferred qualifications include familiarity with the education and accessibility tech space, particularly in assistive technology and special education markets.

Location: This position is based in Huron, Ohio, United States.

Compensation: Not provided by employer. Typical compensation ranges for this position are between $80,000 - $120,000.

The Texthelp Group and n2y have over 50 years of combined experience in creating and delivering innovative technology for the education and the workplace sectors. The companies merged in March 2024 after operating adjacently for many years. Together, we believe that everyone can learn and that we all have the right to understand and be understood. 

Joining forces means the combined mission of advancing the learning, understanding and communication of one billion people around the world by 2030 becomes even stronger. We will make a deeper, richer impact on people’s lives and on society. 

We can only achieve our mission and continue to grow by having high performing, passionate people on our team. Both Texthelp and n2y promote a collaborative and innovative work environment where diversity is embraced and empowered.

The combined organization employs over 600 staff across locations in the UK, Norway, Denmark, Sweden, USA and Australia. 

We plan to reveal our new brand in early 2025, but for now the messaging and any correspondence for this role will come from Texthelp. We’re extremely proud to be on this journey, and hope you can join us!

About the role

We’re looking for a two passionate, strategic, organized and highly collaborative product marketing manager to lead efforts for our Instructing vertical. This vertical includes products like Unique Learning System, Inspire, news2you, and L3 Skills, which all help educators inspire and instruct students with unique learning needs.  

Our products and organization are established in the industry—over 25 years and counting—with an incredible team behind them. Our product marketing team is new and evolving. You’ll be part of a group established from the ground up, ready to make a significant impact on the way we serve our customers and internal stakeholders. The right person for the job is a strategist and storyteller, who understands the market, represents the voice of the customer and enables the organization and product to succeed.

Key Responsibilities:

• Own & Develop Buyer Personas & Customer Insights
• Define Positioning & Messaging Framework
• Define Go-to-Market (GTM) Strategy (Collaborate with marketing and demand gen teams) 
• Deliver Sales Enablement Materials
• Support Content Creation (Collaborate with content and design teams)
• Deliver Market & Competitor Analysis
• Own Metrics and Reporting
• Support Customer Engagement Support Product Lifecycle

Essential Criteria

• Can own & evolve effective personas—knowledgeable about customer intent, needs, and nature 
• Thrives leading stakeholder communication & collaboration; ability to persuade and influence 
• Is exceptionally organized and proactive—can manage their work and collaborate with other teams to deliver on objectives 
• Is skilled in storytelling and messaging—able to translate product functionality to the wants/needs/desires of the customer 
• Manages data and research effectively—is comfortable with analytical work and drawing conclusions from various types of information
• Is naturally curious—always seeking to understand, improve and add value 
• Has familiarity with needs and motivations of brand, demand gen and sales teams 
• Understands SaaS Product Marketing 
• Believes in the altruistic mission and vision of the organization
• Is comfortable with growth and change
• Strives for excellence—our customers deserve the absolute best, and it’s our job to connect their needs to the right solutions

Desired Criteria:

• Have an understanding of the education and/or accessibility tech space 
• Familiar with the Assistive Technology and Special Education markets, user needs, and relevant policies