Fast Facts
Join Instructional Empowerment as a Demand Generation Manager to drive growth strategies and campaigns within the K-12 education sector, focusing on turning product messaging into qualified leads and revenue.
Responsibilities: Oversee multi-channel marketing campaigns, optimize lead-generation funnels, and collaborate with sales and SMEs to ensure alignment with business objectives.
Skills: Experience in demand generation, multi-channel marketing, strong analytical and creative skills, and hands-on experience with paid digital advertising.
Qualifications: A Bachelor's degree in Marketing or related field along with 4–6 years of relevant experience, preferably in B2B or EdTech; K-12 marketing experience is a plus.
Location: This is a remote position with a requirement to be located in the Central or Eastern time zones and approximately 25% travel for events.
Compensation: $90000 - $100000 / Annually
Demand Generation Manager / Growth Marketing Manager
Full-time/remote
Must reside in the Central or Eastern time zone
Instructional Empowerment (IE) is a mission-driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper learning for ALL students.
About the Role
We’re looking for a results-driven Demand Generation / Growth Marketing Manager to turn product lines into effective messaging and go-to-market strategies into qualified leads and revenue opportunities. You’ll manage multi-channel campaigns, optimize the marketing funnel, and measure performance to drive growth.
Key Responsibilities
- Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events
- Build and optimize lead-generation funnels and product nurture campaigns to convert prospects into sales opportunities
- Track, analyze, and report on marketing performance (leads, MQLs, pipeline)
- Collaborate with Subject Mater Experts (SMEs), sales and leadership to align marketing initiatives with business objectives
Essential Skills & Competencies
- Experience in demand generation, multi-channel campaigns, and funnel optimization
- Strong creative skills with the ability to compose effective ad and email copy
- Strong analytical skills with the ability to measure and improve performance
- Hands-on experience managing paid digital advertising and email integrated and multiphase campaigns
- Excellent teamwork, collaboration, and communication skills
Education & Experience
Required:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 4–6 years of experience in product marketing, demand generation, growth marketing, or similar roles
- Experience in B2B, EdTech, or professional services
Preferred:
- K-12 education product marketing experience marketing to school district leaders
- Paid media campaign and email marketing experience
- Familiarity with lead scoring, funnel optimization, and lifecycle marketing
What We Offer?
At Instructional Empowerment, you’ll be part of a passionate, mission-driven team working to transform K–12 education. We offer a collaborative, inclusive work culture, opportunities for professional growth, and the chance to make a tangible impact on students, schools, and communities.
Salary range- $90,000-$100,000
Competitive compensation and benefits package
- 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents)
- 15 Days PTO given upfront in your first year
- 8 Paid Holidays + 2 Floating Holidays
- 401K plan - 4% company match
- Exceptional Onboarding Process
- And many more benefits
Want to learn more about Instructional Empowerment?
This is a remote role with approximately 25% travel for events and conferences.
EEO Statement
Instructional Empowerment provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, age, sex, gender identity or expression, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
