Description
Compensation: $129,200 - $172,200 per year (SF Bay Area Candidates Only)
The exact compensation may vary based upon skills and experience
Although we’re small, we’re mighty and positively influence and impact society at large. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our member companies in the semiconductor industry develop public and private policies to strengthen global supply chains and promote business growth and prosperity. As part of our team, you will have abundant opportunities to learn, grow professionally and contribute while advancing an industry that is the foundation for technology innovation. We take pride in offering work-life balance so you can live your personal and professional life to the fullest.
Individuals of all ages, all people of color, women, women of color, individuals from the LGBTQIA+ community, and all other individuals are strongly encouraged to apply.
SEMI is the leading global microelectronics industry association with a portfolio of programs that help members grow their businesses and address top challenges worldwide. We bring people together in member-driven communities, initiatives, and events to create a more resilient, skilled, and environmentally sustainable industry. SEMI is a catalyst for connection, collaboration and innovation, helping the semiconductor industry deploy life changing tech worldwide.
THE ROLE:
SEMI is seeking an experienced technical marketing professional to effectively position the differentiated value of SEMI’s technology community industry groups to SEMI member companies through marketing programs to drive awareness, engagement and revenue. The role reports into the VP Corporate Marketing with direct collaboration with the VP of Technology Communities and staff. The role will. This position requires a deep understanding of semiconductor technologies, market trends, and the ability to translate complex technical features into compelling marketing strategies.
This is a full-time, exempt position and reports to the VP Corporate Marketing at the SEMI HQ Milpitas office.
CORE RESPONSIBILITIES:
Market Analysis & Strategy:
- Conduct market research to identify trends, industry and members’ needs, and competitive positioning within the semiconductor industry
- Develop and execute comprehensive marketing strategies that align with the company’s business objectives
- Collaborate with technology community teams to define target markets and audiences, identify key value propositions, and value differentiators
Technical Content Development:
- Create high-quality technical content to educate and engage technical audiences, promoting events, webinars, workshops, and working groups
- Establish a consistent approach to support the content of presentations, webinars, and other sales enablement materials for the technology community leads
- Ensure all marketing materials are accurate, technically sound, and aligned with brand messaging
Go-to-Market:
- Lead go-to-market strategies for industry technology communities, including lead generation for new initiatives, defining messaging, creating launch plans, and coordinating with cross-functional teams
- Monitor and analyze marketing program performance in the market, providing feedback to the Technical Community teams for continuous improvement
Member & Partner Engagement:
- Engage with members and industry partners to gather insights, build relationships, and support co-marketing initiatives
- Represent the company at industry events, trade shows, and conferences, delivering technical presentations and engaging with members and partners
Cross-Functional Collaboration:
- Work closely with engineering, product management, and sales teams to ensure alignment on product development and marketing strategies
- Provide technical expertise to support the development of marketing campaigns, ensuring that technical accuracy is maintained across all marketing channels
WHAT SUCCESS LOOKS LIKE:
- You build a coherent marketing program that supports the business priorities of SEMI Technical Communities.
- You create, communicate, and deliver technical marketing content that adds value for our members and the industry at large
- You raise awareness of SEMI Technical Community through a prioritized content development plan that supports events, social media, and email marketing to generate targeted leads.
- You are a valued team member to the SEMI Technology Community by contributing quality content that increases member engagement and revenues.
- You contribute to a positive perception of SEMI Technology Communities both internally and externally.
- You navigate effectively between internal (staff) and external (member) needs.
CRITICAL SUCCESS FACTORS:
- Ability to digest, analyze, and synthesize technical content into compelling and well written key messages, value propositions and selling points
- Strong writing, editing, and proofreading skills
- Ability to create and implement a social media program tailored to organizational requirements.
- Confident communicator – able to convey messages clearly and effectively.
- Strong relationship builder (both internally and externally with press and member company contacts).
- Excellent organizational and planning skills
- Strong project management and time management skills
- Creativity and the ability to lead projects independently while collaborating with stakeholders
- Great problem-solving skills
- Self-motivated and positive attitude
- Willingness to travel 10-20%.
FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE:
- Bachelor’s or master’s degree in electrical engineering, Computer Engineering, or related technical field.
- 7+ years of experience in technical marketing, product management, product marketing or a related role in the semiconductor industry.
- Strong understanding of semiconductor technologies, including IC design, fabrication processes, and applications across various industries.
- Clear understanding of present industry dynamics and trends
- Proven track record of successfully launching and marketing semiconductor products
- Excellent communication skills with the ability to translate complex technical concepts into clear, compelling messages
- A proven track record of writing technical marketing content across different media that engages audiences
- Experience working with cross-functional teams and managing multiple projects simultaneously
- Ability to travel as needed for member and partner engagements, industry events, and internal meetings
ABOUT SEMI
SEMI® is the global industry association connecting over 3,000 member companies and 1.5 million professionals worldwide across the semiconductor and electronics design and manufacturing supply chain. We accelerate member collaboration on solutions to top industry challenges through Advocacy, Workforce Development, Sustainability, Supply Chain Management and other programs. Our SEMICON® expositions and events, technology communities, standards and market intelligence help advance our members’ business growth and innovations in design, devices, equipment, materials, services and software, enabling smarter, faster, more secure electronics. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and collaborate on common industry challenges. SEMI maintains offices in Milpitas, Bangalore, Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo and Washington, D.C. Visit www.semi.org and connect with SEMI on LinkedIn and X to learn more.
SEMI is an equal opportunity and affirmative action employer and makes employment decisions based on merit. We want to have the best available person in every job. Company policy prohibits unlawful discrimination based on race, color, creed, gender (including gender identity and gender expression), religion (all aspects of religious beliefs, observance or practice, including religious dress or grooming practices), marital status, registered domestic partner status, age, national origin, (includes language use and possession of a driver’s license issued to persons unable to prove their presence in the United States is authorized under federal law), ancestry, physical or mental disability, medical condition (including cancer or a record or history of cancer, and genetic characteristics), sex (including pregnancy, childbirth, breastfeeding or related medical condition), genetic information sexual orientation, military and veteran status or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Discrimination can also include failing to reasonably accommodate religious practices or qualified individuals with disabilities where the accommodation does not post an undue hardship. All discrimination is unlawful.
