WHO WE ARE: MagicSchool is the premier generative AI platform for teachers. We're just over a year old, and more than 3M teachers from all over the world have joined our platform. Join a top team at a fast growing company that is working towards real social impact. Make an account and try us out at our website and connect with our passionate community on our Wall of Love.
Events & Partnerships Marketing Manager
Role Description: We are seeking a highly driven and organized Events & Partnerships Marketing Manager to lead the strategy, planning, and execution of impactful events and manage strategic partnerships that drive our growth in the EdTech space. This role is vital to our marketing strategy, as events are a primary source of brand exposure and lead generation. You will be responsible for building relationships with key stakeholders, executing high-visibility events, and expanding our reach through meaningful partnerships. In this fast-paced, detail-oriented position, your passion for education and technology, combined with your ability to manage both events and partnerships, will be essential to our success.
Responsibilities:
In this role, you will be responsible for driving to the following outcomes:
- Outcome: Organize the events calendar for the year
- Develop an annual calendar prioritizing key industry events based on ROI and strategic goals.
- Implement a system to track event statuses, deliverables, and deadlines.
- Regularly update the calendar and conduct bi-weekly check-ins with relevant teams.
- Create a standardized event management playbook for internal processes and sign-ups.
- Coordinate with cross-functional teams to ensure timely preparation of assets.
- Outcome: Develop a strategy to ensure event consistency & brand impact
- Establish brand guidelines for event representation to ensure consistency.
- Develop creative, out-of-the-box ideas for each event to enhance brand impact.
- Experiment with unique tactics like immersive experiences or product demos.
- Set quarterly benchmarks for lead engagement and growth, tracking QoQ and YoY progress.
- Monitor and analyze lead quality and conversions from events to measure impact.
- Outcome: Create standardized reporting for event impact
- Collaborate with marketing ops to create a standardized event performance reporting template.
- Track KPIs such as lead generation, customer engagement, and event expenses.
- Measure event ROI by tracking leads through the sales pipeline and evaluating long-term impact.
- Provide post-event debriefs with actionable insights for improving future event ROI.
- Continuously optimize event strategies based on data-driven insights from reports.
Experience & Qualifications:
To be successful in this role, you’ll bring the following experience and qualifications:
- 5+ years of experience in event planning, partnership management, or business development, preferably within EdTech, education, or technology sectors.
- Proven track record of successful event execution and partnership growth.
- Ability to travel - attend up to 25% of conferences, in particular, the largest EdTech conferences
- Project Management & Execution: Proven ability to manage complex events from strategy to execution, including logistics, budgeting, vendor coordination, and post-event reporting, while using tools like Asana, HubSpot, and CRM systems.
- Strategic Partnerships & Relationship Building: Skilled at cultivating and managing partnerships with schools, institutions, and industry leaders to enhance brand visibility and co-marketing opportunities.
- Creative Problem-Solving & Adaptability: Capable of finding innovative solutions and adapting to dynamic event environments and partnership challenges.
- Strong Communication & Negotiation: Excellent communication, negotiation, and relationship-building skills to manage internal teams, external vendors, and stakeholders effectively.
- Industry Knowledge & Marketing Strategy: Deep understanding of EdTech trends, education systems, and the needs of educators, paired with experience in creating promotional strategies that align with broader go-to-market initiatives.
Application Notice:
Notice: Priority Deadline and Review Start Date
Please note that applications for this position will be accepted until 10/15/24 - applications received after this date will be reviewed on an intermittent basis. While we encourage early submissions, all applications received by the priority deadline will receive equal consideration. Thank you for your interest, and we look forward to reviewing your application.
Our Benefits: We are proud to offer generous benefits, such as unlimited PTO, 100% employer covered health insurance, a wellness stipend, and vision/dental insurance.
Our Values:
- Educators are Magic: Educators are the most important ingredient in the educational process - they are the magic, not the AI. Trust them, empower them, and put them at the center of leading change in service of students and families.
- Joy and Magic: Bring joy and magic into every learning experience - push the boundaries of what’s possible with AI.
- Community: Foster community that supports one another during a time of rapid technological change. Listen to them and serve their needs.
- Innovation: The education system is outdated and in need of innovation and change - AI is an opportunity to bring equity, access, and serve the individual needs of students better than we ever have before.
- Responsibility: Put responsibility and safety at the forefront of the technological change that AI is bringing to education.
- Diversity: Diversity of thought, perspectives, and backgrounds helps us serve the wide audience of educators and students around the world.
- Excellence: Educators and students deserve the best - and we strive for the highest quality in everything we do.
