Marketing Manager II

🇺🇸In-Person - Lincoln, NE$103K–$172K/yr6h ago

Corporate Marketing Marketing Management Account Based Marketing B2B SaaS Marketing Team Leadership Strategic Communications

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Summary

Marketing Manager II will lead strategic communications and campaign execution for Hudl's U.S. College & Professional Business Unit, driving renewal revenue and product expansion while managing a team of marketing managers.

Key Responsibilities: Oversee U.S. marketing strategy and brand consistency across NCAA and NFL touchpoints, design and manage the Account-Based Marketing engine for high-value accounts, and evaluate marketing spend to maximize ROI on retention efforts. Lead and mentor a marketing team while collaborating with Sales and Product leadership on strategic alignment.

Skills & Tools: Strategic marketing leadership with proven ABM (Account-Based Marketing) expertise, strong team management and mentorship abilities, and data-driven decision-making skills. Experience in B2B marketing, brand strategy, campaign management, and cross-functional collaboration required.

Qualifications: 5+ years of marketing experience with at least 2+ years in a leadership or management role, preferably in B2B SaaS or enterprise software. Proven track record managing marketing budgets, leading teams, and driving measurable business results.

Location: In-Person - Lincoln, NE

Compensation: $103K–$172K/yr

Job Description

At Hudl, we build great teams. We hire the best of the best to ensure you’re working with people you can constantly learn from. You’re trusted to get your work done your way while testing the limits of what’s possible and what’s next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of Newsweek's Top 100 Global Most Loved Workplaces.

We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That’s why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more.

Ready to join us?

Your Role

We’re hiring a Manager II, Marketing to oversee strategic communications and campaign output for the U.S. market. You will act as the strategic architect for our College & Professional Business Unit, focusing on driving renewal revenue and Hudl Pro Suite expansion.

As a Marketing Manager II, you’ll:

Lead and coach. You’ll manage a team of marketing managers, raising the performance floor of U.S. marketing output through high-level strategic mentorship and goal setting.
Maintain strategic oversight. You will ensure brand consistency and enterprise-grade value articulation across all NCAA and NFL touchpoints, specifically for College & Professional products
Design the ABM engine. You’ll oversee the design of the U.S. Account-Based Marketing engine, providing the framework for your team to engage high-value accounts and protect our critical U.S. revenue base.
Drive strategy and alignment. Sitting alongside U.S. Sales VPs and product heads at Lincoln HQ, you’ll synthesize data to recommend strategic trade-offs and ensure marketing efforts align with our company's strategic goals.
Ensure ROI. You will evaluate collective U.S. marketing spend to maximize budget ROI on high-priority accounts and identify operational efficiencies to scale U.S. retention efforts.

Location: This role requires 3 days in the office per week, so we're currently considering candidates who live within a commuting distance of our headquarters in Lincoln, Nebraska.

Must-Haves

Experienced leadership. You have 5–8 years of marketing experience, including 1–2 years of experience leading a team.
Strategic thinker. You possess an ability to lead a team toward a unified vision
Executive presence. You are comfortable acting as a contemporary to Sales VPs to shape market framing and competitive response.
Analytical mindset. You have the ability to analyze market reports and revenue targets to guide team prioritization.
Educational background. You hold a BS or BA in business, marketing, communications or a related discipline.
Willing to travel. This role includes some travel to national conferences (about 10%) so willingness and interest to travel is required.

Nice-to-Haves

Industry expertise. You have strategic experience in B2B, SaaS or technology marketing with a focus on delivering enterprise-level campaigns and targeted ABM strategies.
Collaborative communicator. You have an ability to effectively manage resource swaps and alignment between the College & Professional and Youth, Club & High School business units, for the benefit of the wider Hudl business

Our Role

Champion work-life harmony. We’ll give you the flexibility you need in your work life (e.g., flexible vacation time, company-wide holidays and timeout (meeting-free) days, remote work options and more) so you can enjoy your personal life too.
Guarantee autonomy. We have an open, honest culture and we trust our people from day one. Your team will support you, but you’ll own your work and have the agency to try new ideas.
Encourage career growth. We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
Provide an environment to help you succeed. We've invested in our offices, designing incredible spaces with our employees in mind. But whether you’re at the office or working remotely, we’ll provide you the tech stack and hardware to do your best work.
Support your mental and physical health. We care about our employees’ wellbeing. Our Employee Assistance Program, employee resource groups and fitness partner Peerfit have you covered.
Cover your medical insurance. We have multiple plans to pick from to ensure you’ll have the coverage you (and your dependents) want, including vision, dental, fertility healthcare and family forming benefits.
Contribute to your 401(K). Yep, that’s free money. We’ll match up to 4% of your own contribution.

Compensation

The base salary range for this role is displayed below—starting salaries will typically fall near the middle of this range.

We make compensation decisions based on an individual's experience, skills and education in line with our internal pay equity practices.

This role will also be eligible for a long-term incentive (LTI) award. Any bonuses awarded are based on individual and company performance paid at Hudl's discretion.

Base Salary Range

$103,000—$172,000 USD

Inclusion at Hudl

Hudl is an equal opportunity employer. Through our actions, behaviors and attitude, we’ll create an environment where everyone, no matter their differences, feels like they belong.

We offer resources to ensure our employees feel safe bringing their authentic selves to work, including employee resource groups and communities. But we recognize there’s ongoing work to be done, which is why we track our efforts and commitments in annual inclusion reports.

We also know imposter syndrome is real and the confidence gap can get in the way of meeting spectacular candidates. Please don’t hesitate to apply—we’d love to hear from you.