We are seeking a talented and strategic Senior Product Marketing Manager to drive the success of our product offerings within the government sector. This role requires a deep understanding of government procurement processes, regulatory landscapes, and the unique needs of government agencies. You will be responsible for developing and executing effective go-to-market strategies, positioning our products to address government pain points, and building strong relationships with key decision-makers.
The ideal candidate will have experience working with learning professionals and knowledge of learning platforms and tools, you’ll need to know how to collaborate with cross-functional stakeholders to achieve big objectives, and you’ll need a relentless drive and an eye for detail. Long-term success in this role will be based on your ability to own the GTM strategy for the Government vertical; from pricing and positioning to defining KPIs and driving product adoption.
This is a highly visible role at Docebo and we are looking for someone that is able to engage, influence and motivate teams across the business.
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Responsibilities:- Develop and execute go-to-market strategies for the government vertical, that supports, Federal, State, and Local government markets
- Conduct in-depth research to identify government market segments, trends, and opportunities and analyze government procurement processes, regulations, and funding mechanisms
- Work with the PMM team to craft core strategic framing, ICPs, buyer personas, and strong messaging/positioning, specific to the government space
- Conduct market research, win/loss and competitive analysis to identify trends and drive ongoing differentiation; disseminate insights across the business
- Partner closely with product management on setting the product strategy for our learning platform with data-backed evidence
- Collaborate with the broader marketing team to execute campaigns and initiatives that increase brand awareness and generate high quality leads
- Create value-based product collateral and campaigns in the language of our customers; i.e. high impact sales collateral, landing pages, webinars, product videos, community posts and more
- Create, nurture, and manage positive relationships with industry analysts, industry influencers, and thought leaders, serving as a key, centralized contact point and connector
- Be a thought leader both internally and externally; speaking engagements, customer advisory boards, webinars, industry events, and analyst briefings.
Requirements:- 7+ years of product marketing experience at a high-growth SaaS company (learning industry preferred)
- Experience in leading the development and execution of high-impact GTM campaigns, messaging/positioning docs, and sales collateral (strong verticalization experience is an asset)
- Entrepreneurial mindset that has successfully brought new product to market
- Experience conducting market analysis and competitive intelligence research and working with analysts firms and partners such as Deloitte, Accenture, etc.
- Experience within Technology Risk Management, Compliance, and Information Security
- Experience with compliance frameworks and federal security standards like FedRAMP, FISMA, NIST SP 800-53, SOC2, ISO 27001, RMF
- Working knowledge of NIST SP 800-53 concerning cloud technologies, architectures, and services
- Experience performing FedRAMP assessments, authorization, and continuous monitoring (ConMon) of cloud service offerings
- A deep understanding of and passion for the learning and development space
- Proven success influencing peers and gaining alignment across sales, product management, marketing, and customer experience
- Executive presence and excellent communication skills
- Have the ability to travel up to 20% of the time
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