Product & Cross-Sell Marketing Manager - B2B

Sydney | Full-time | Hybrid – 2–3 days in our Leichhardt office 

 

What you will love about this role: 

At 3P Learning, our products – Mathletics, Reading Eggs, Mathseeds and Writing Legends – are already trusted by millions of students and educators around the world. But there's a big opportunity to help more of our existing school customers discover products they don't yet use, and to make sure every product improvement actually reaches the people who'll benefit from it. 

That's where you come in. As our B2B Product & Cross-Sell Marketing Manager, you'll lead global product marketing and cross-sell strategy across our B2B portfolio – connecting the dots between Product Development, Customer Lifecycle, Sales, Customer Success and regional marketing teams to turn product updates into go-to-market moments and customer opportunities into revenue. 

This is a high-impact, strategically senior role for someone equally comfortable setting direction and rolling up their sleeves to get things done. Sydney-based, you'll work closely with our product teams at head office while collaborating across the globe. 

What you'll do: 

• Develop and lead the global product and cross-sell marketing strategy aligned to B2B growth priorities. 

• Own cross-sell strategy for the B2B customer base – identifying, prioritising and activating opportunities to increase multi-product penetration and revenue from existing customers. 

• Build cross-sell frameworks by region, customer segment and product scenario, prioritising based on commercial value and conversion likelihood. 

• Work closely with Customer Lifecycle Marketing to align cross-sell timing, segmentation, readiness signals and communication sequencing. 

• Partner with Sales and Customer Success to identify cross-sell opportunities ahead of renewal and support coordinated expansion strategies. 

• Collaborate with Product Development teams to understand roadmap priorities and translate these into clear internal and external marketing actions. 

• Lead product positioning and messaging development for relevant B2B products, ensuring clarity and commercial relevance for school and district decision-makers. 

• Own internal go-to-market readiness for product updates and launches – making sure key stakeholders know what's changing, why it matters and how to talk about it. 

• Develop customer-facing product communications and launch plans in collaboration with Customer Lifecycle, Demand Generation and regional teams. 

• Lead strategy and planning for global product-led events, such as World Maths Day, ensuring strong cross-region alignment. 

• Partner with Demand Generation to translate product value propositions into prospect-facing campaigns and content opportunities. 

• Lead the development of a structured customer advocacy engine – including case studies, references, awards entries and school champion programs. 

• Partner with Data and Marketing Operations to define reporting needs and performance views that assess product interest and cross-sell effectiveness. 

• Manage workflow, priorities and cross-functional collaboration across a lean team structure. 

What you'll bring: 

• 8+ years' marketing experience, with significant time in product marketing, go-to-market, customer marketing or related B2B roles. 

• 3+ years in a senior product marketing or growth-oriented role – ideally in EdTech, SaaS, subscription or education. 

• Demonstrated experience developing product positioning, messaging and launch plans for customer-facing and internal audiences. 

• Experience translating product roadmap priorities into commercially relevant marketing campaigns and communications. 

• Proven track record working across cross-functional teams including Product, Sales, Customer Success, Demand Generation and Data. 

• Experience developing or supporting cross-sell, portfolio growth or customer expansion initiatives using customer or campaign data. 

• Experience supporting go-to-market activity across multiple products, markets or regions, balancing global consistency with local relevance. 

• Experience managing direct reports or coordinating work through matrixed teams is advantageous. 

• Marketing qualification or relevant equivalent. 

Why you'll love working at 3P Learning: 

At 3P Learning, you'll enjoy the balance of a hybrid environment – focused work time at home plus the energy and buzz of collaboration in our Leichhardt office (complete with an in-house barista). 

You'll also enjoy extras like 3 extra "purpose days" of paid leave each year to dedicate to what matters most to you, whether that's volunteering, personal projects, or simply recharging. 3P-ers also enjoy paid parental leave and complimentary access to all our learning products, helping you grow both personally and professionally. 

You'll be part of a dynamic ASX-listed company with global reach, but still small enough for your ideas to be heard, your contributions to be visible, and your impact to be real. Collaborate with passionate, creative colleagues in a culture that thrives on innovation, curiosity, and teamwork – and help shape the learning experiences of millions of students around the world. 

Ready to apply? 

We'd love to hear from you. Apply now and tell us more about what you'd bring to the team.