Content Marketing Executive

🇬🇧Hybrid - Hybrid Remote, United Kingdom£32K–£45K/yri2h ago

K-12 Marketing Content Marketing Campaign Management Digital Marketing Copywriting

Role Snapshot

Content Marketing Executive at Imagine Learning creates compelling marketing content across multiple channels to drive engagement, leads, and customer retention for educational digital products. The role supports integrated marketing campaigns, particularly for core math programs across US states.

Key Responsibilities: Produce high-quality marketing content including blog posts, social media, emails, websites, newsletters, videos, and ads. Participate in developing content marketing initiatives and campaigns, conduct market research, and write clear, brand-compliant copy.

Skills & Tools: Strong written and verbal communication skills with the ability to adapt in fast-paced environments. Requires creativity, technical expertise, teamwork orientation, and professional knowledge of marketing practices.

Qualifications: Bachelor's degree in Marketing, Digital Marketing, Public Relations, Journalism, English or relevant field with 1 year of related experience. An acceptable combination of education and experience may substitute for formal qualifications.

Location: Hybrid - Hybrid Remote, United Kingdom

Compensation: £32K–£45K/yr (estimated)

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Job Description

About Us

At Imagine Learning UK, our mission is to inspire aha! moments in students around the world, giving them the skills and knowledge they need to understand how their world works.

Previously known as Twig Education, our 2021 acquisition by Imagine Learning, the largest US digital curriculum provider, allows us to invest more in our products and support educators in transforming the learning experience for young people with our innovative digital resources.

In our new chapter, we continue to provide comprehensive and engaging multimedia learning experiences for students across a range of disciplines, including science, mathematics, English language, arts… and more! While our products have reached far and wide, we haven’t stopped growing – and we can’t wait to welcome more talented and passionate people into our team.

Our office is in the heart of Glasgow’s bustling West End located near parks, cafes and restaurants. Become part of a team where your contributions are valued, and where you can cuddle our friendly office dogs (you can meet them here!).

Sounds good, right? Take a sneak peek at just some of the work we do by watching this video.

About The Role

Summary Description

The Content Marketing Specialist creates compelling marketing content, including email campaigns, web copy, ads, customer success stories, infographics, video scripts, blog posts and social media posts. This position assists in designing and developing content for integrated campaigns, in particular our core math program in California and other states.

Essential Job Functions

Produce high-quality marketing content for various channels, including blog posts, social media, emails, websites, newsletters, videos, and ads.
Participate in developing content marketing initiatives and campaigns that drive traffic, engagement, and leads to deliver sales and customer retention.
Carry out market research
Write copy that is clear, concise, grammatically correct, and follows our brand guidelines.
Other duties as required.

Qualifications

Bachelor’s degree in Marketing, Digital Marketing, Public Relations, Journalism, English or relevant field.
1 year of related experience; or an acceptable combination of education and experience.

Competencies

Communication – Clear speaker and active listener who can communicate with both individuals and groups.

Flexibility - The ability to adapt to various changes in a fast-paced environment without being stopped by the unexpected.

Professional Knowledge - The ability to possess a wide understanding of professional issues related to a specific functional area that adds value to work output.

Teamwork and Team Orientation – Collaborating seamlessly within and across functions, fostering a cooperative environment to achieve shared goals across diverse cultures and organisational boundaries.

Technical Expertise - The ability to use technical knowledge and expertise to solve problems.

Creativity and Innovating – Generating original and valuable ideas and continuously seeking and implementing improvements to drive organisational objectives.

Initiative – Take independent and proactive action, going above and beyond of what is required.

Attention to Detail and Quality - The ability to consistently produce error-free output and be concerned with maintaining standards of accuracy and quality.

Behaviours

Showing respect for colleagues and clients
Being punctual and dependable
Being organised and proactive
Maintaining a positive attitude
Demonstrating strong work ethic
Being open to feedback and criticism
Taking initiative in problem solving
Keeping confidences
Taking responsibility for mistakes
Upholding high standards of work
Practising active listening
Being flexible and adaptable
Knowing company’s policies and procedures
Demonstrating honesty and integrity
Practising self-care
Being mindful of others’ time
Being inclusive – respect diversity and be respectful of the differences of others
Self-awareness – ability to accurately assess and understand your strengths, weaknesses, beliefs, and personality in a way that enables you to pinpoint how they impact your behaviour, yourself in general, and those around you.

What can we do for you?

We know what our staff are looking for when it comes to workplace perks. At Imagine Learning UK, you can enjoy benefits such as having flexible hybrid working options, a relaxed culture where hard work is recognised, plus a generous holiday allowance (to name just a few!)

Take a look at what else is in it for you:

Get moving with the Cycle to Work scheme

Enjoy discounts on shopping, travel and fitness

Receive cashback on dental and optical with our Health Shield Cash Plan

A pension scheme with salary sacrifice available, helping you save on National Insurance Contributions

Do you think we’re the right fit for you?

If you’re interested in a role that offers fulfilment and diversity, then please complete the Online Application Form, attaching a CV and cover letter that demonstrates the extent to which your skills, abilities and experience meet the requirements of this role.

Please note, applications which do not include both a CV and Covering Letter will not be considered.

Equal opportunities statement

Imagine Learning is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of age, disability, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.