This role is responsible for the development and implementation of the analytics and tagging strategy across digital properties with a focus on enhancing reporting, analytics, and paid media optimization. The Analytics Engineer works closely with IT, Analytics, Marketing, and third-party vendors to capture the data needed to drive business decisions.
Job Responsibilities:
- Data governance of tag management solution
- Strengthen relationships with vendors that offer measurement products and evaluate new solutions to augment existing capabilities
- Manage the QA and debugging of analytics and tagging code
- Operate as the subject matter expert on web analytics and digital tagging
- Maintain and enhance existing tracking
- Bring forward recommendations for more granular and clean reporting
- Ensure data capture is consistent and accurate across reporting platforms
- Design and document customized analytics tracking specifications for all digital channels, including web and paid media
- Partner with internal and external teams to test and deploy new tracking solutions while monitoring and optimizing existing integrations
Required experience:
- 2+ years of experience in tag management solutions, such as Google Tag Manager, Adobe Experience Platform Tags, Tealium or Ensighten
- Expertise in web analytics tools, such as Adobe Analytics and GA4
- Familiar with digital media channels, including Paid Search, Display and Social and their success signals
- Adept at writing and reading JavaScript, JQuery, CSS, and HTML
- Strong communication and project management skills
- A working knowledge of server-side, 1st party data and enhanced media collection
- Candidates must be highly analytical, self-motivated and demonstrate attention to detail
Valuable supplemental experience:
- BigQuery and GCP
- Comfort in the administration of MarTech and major vendor platforms (Meta, GA360, etc.)
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SEI is an Equal Opportunity employer committed to a diverse and inclusive community. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary and benefits package. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.
$92,700.00 - $139,100.00 - Salary
If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.
