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Marketing Insights Specialist
iCEV🇺🇸In-Person - Lubbock, TX$55K–$75K/yr4mo ago
Role Snapshot
Join iCEV as a Marketing Insights Specialist to drive demand generation and brand awareness through multi-channel marketing campaigns while leveraging data to inform strategic decisions. This role is critical for enabling data-informed decision-making across marketing efforts and helping the company support growth initiatives.
Key Responsibilities: Support demand generation strategies, develop targeted content, and execute multi-channel campaigns across email, events, and social media. Conduct market research, maintain buyer personas, manage campaigns in HubSpot, and create reports translating data insights into actionable recommendations for stakeholders.
Skills & Tools: Proficiency in CRM/marketing automation platforms (HubSpot), strong analytical and problem-solving abilities with data interpretation skills, and experience executing digital marketing campaigns. Excellent communication and collaboration skills with the ability to manage multiple projects simultaneously.
Qualifications: Bachelor's degree in a related field preferred with experience in marketing, demand generation, or analytics. Background in education or B2B marketing is advantageous.
Location: Lubbock, Texas
Compensation: $55K–$75K/yr