EdTech Jobs
Risepoint

Field Marketing Specialist (Online Healthcare Programs)

Risepoint
🇺🇸In-Person - US - Utah3w ago
Prep for this Role

Role Snapshot

The Specialist, Field Marketing at Risepoint will develop and execute field marketing strategies to drive brand awareness and customer engagement in assigned territories. This role is critical for supporting revenue growth through localized marketing initiatives and event management.

Key Responsibilities: Manage field marketing campaigns, coordinate regional events, and support sales teams with marketing materials and lead generation activities. Build relationships with local partners and track campaign performance metrics to optimize marketing effectiveness.
Skills & Tools: Strong project management, event coordination, and marketing campaign execution abilities required. Excellent communication, organizational, and analytical skills with proficiency in marketing tools and CRM systems.
Qualifications: Bachelor's degree in Marketing, Communications, or related field with 2-4 years of field marketing or similar experience. Demonstrated success in developing and managing marketing programs that support sales objectives.
Location: In-Person - US - Utah

Job Description

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.

The Impact You Will Make: As a Field Marketing Specialist at Risepoint, you will play a key role in expanding access to affordable, career-focused education. By building relationships within local communities, promoting workforce-aligned degree programs, and supporting university partners. The Field Marketing Team at Risepoint is a diverse group of professionals with specialized expertise in healthcare, K-12 education, and business industries. We serve as trusted representatives of our university partners, working directly within local communities to build meaningful connections with prospective students and organizations. As the outward-facing presence of our partners, we craft and implement tailored outreach strategies at the local, state, and regional levels. These strategies are designed not only to strengthen brand recognition, but also to cultivate long-term relationships that drive enrollment growth and open access to new audiences. This opportunity will represent Southern Utah University (SUU) and recruit qualified students into online healthcare degree programs throughout the state. We are looking for an experienced sales or healthcare professional, who is passionate about higher education and understands the value of advanced degree programs. This is a remote position that requires at least 75% of domestic travel.

What You Will Do: Market online healthcare advanced degree programs offered by Southern Utah University (SUU) to hospitals, broader healthcare facilities and community colleges in Utah. Successfully develop and manage a territory to increase brand awareness and interest throughout the state. Achieve monthly lead, application, and enrollment goals by organizing and facilitating 15 recruiting events (information sessions) each month. Attend regional and state conferences to network with administrators, generate leads, and establish new relationships for future events. Meet with hospital leaders throughout Utah to establish new partnerships and gain access for recruitment sessions across community colleges, hospitals and broader healthcare facilities. Consistently introduce and leverage the roll-out of marketing campaigns and establish new partnerships to expand the territory. Utilize social media tools to expand recruiting efforts and promote the university partner’s program offerings. Expand knowledge of regional and national programmatic and workforce trends and effectively communicate to internal and external stakeholders on a regular basis. Attend all relevant conferences and recruitments events to promote and share program information.

What Success Looks Like: 3 Monthly B2B’s Having 10 Live events with 5 additional events/activities Proper territory management /Acquiring new accounts to gain access to live sessions

How Impact Will be Measured: Leads Applications Enrollments

Events Partnerships Experience That Matters Most: Bachelor’s degree required with a minimum of 2 years of sales experience or healthcare industry related experience.

Operational Excellence: highly competent organizational and time management skills; professional success and continuous career growth, preferably in the healthcare industry. Demonstrated ability to work independently and be self-motivated to achieve monthly/quarterly KPIs. Results oriented professional with consistent, strong verbal and written communication skills. Proficient with using Microsoft applications, CRM/Salesforce, and other systems. Ability to successfully manage a large geographic area.

Location & Travel Requirements: Must reside in Utah and live within a commutable distance of Southern Utah University (SUU). Ability to travel throughout the assigned territory This is a remote role that requires extensive travel (minimum of 75%) across key counties in Utah, including travel to neighboring states such as Colorado, Arizona and Idaho. The position focuses on active territory management and expansion in partnership with SUU. Experience That’s

Great to Have: Basic reporting and data organization skills Familiarity with CRM tools such as Salesforce Experience maintaining professional relationships in a local market Experience with brand promotion and lead generation activities

Preferred: 2 years of experience in healthcare sales. #LI-AD1 Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce. Reliable. Empowered. Adaptable. Customer-centric. Heart. These are some of the words that describe Risepoint employees. We have spent the past nearly 20 years helping universities grow by expanding access to affordable, life-changing education for working adults. As an education technology company that provides trusted partnership and expertise to more than 125 universities and colleges, we primarily work with regional universities, helping them create online programs in critical areas such as nursing, teaching, business, and public service. We are dedicated to increasing access to affordable education so that more students can improve their careers and their communities.

View Full Job Posting on Risepoint