Role Snapshot
The Director of Marketing and Communications leads the marketing and communications strategy for the Macon & Joan Brock Virginia Health Sciences at Old Dominion University, serving as the primary editorial voice and ensuring consistent institutional messaging across all platforms.
Key Responsibilities: Develop and execute integrated marketing communications plans including content strategy, public relations, and special events; produce high-quality written content showcasing the school's mission and impact; oversee digital and print communications including website content, social media, and publications; manage internal and external communications for diverse audiences.
Skills & Tools: Strong written and editorial communication skills; strategic marketing and communications planning expertise; digital content management and social media proficiency; ability to collaborate effectively with faculty, leadership, and external partners; project management and organizational skills.
Qualifications: Bachelor's degree required (typically in marketing, communications, journalism, or related field); 5-7+ years of professional marketing, communications, or editorial experience in higher education or similar organizational environment preferred.
Location: In-Person
Compensation: $120K–$180K/yr (estimated)
Job Description
The Director of Marketing and Communications for Macon & Joan Brock Virginia Health Sciences Eastern Virginia Medical School (EVMS) at Old Dominion University is responsible for leading the school’s marketing and communications strategy. A core function of this role is producing high-quality written content, including feature stories, profiles, news articles, that showcase the school’s mission, research, educational programs and impact on the community. The director serves as the primary editorial voice for the school/college and ensures that all communications reflect a compelling and consistent narrative about its work and priorities. The position also holds primary responsibility for all internal and external communications.
The director leads the development, execution and assessment of the school’s annual integrated marketing communications plan, including editorial content strategy, marketing initiatives, internal communications, public relations and special events. The communications strategy supports a wide range of audiences, including prospective students, current students, alumni, parents, faculty, staff, and community members.
The position holder oversees the creation, quality and production of digital communications including website content, news stories and social media, as well as print publications such as program brochures and other institutional materials.
The role requires strong collaboration and the ability to work effectively with faculty, leadership, staff and external partners.
The position sits within University Communications and reports to the Executive Director of Marketing and Communications for Macon & Joan Brock Virginia Health Sciences at Old Dominion University.
The director leads the development, execution and assessment of the school’s annual integrated marketing communications plan, including editorial content strategy, marketing initiatives, internal communications, public relations and special events. The communications strategy supports a wide range of audiences, including prospective students, current students, alumni, parents, faculty, staff, and community members.
The position holder oversees the creation, quality and production of digital communications including website content, news stories and social media, as well as print publications such as program brochures and other institutional materials.
The role requires strong collaboration and the ability to work effectively with faculty, leadership, staff and external partners.
The position sits within University Communications and reports to the Executive Director of Marketing and Communications for Macon & Joan Brock Virginia Health Sciences at Old Dominion University.