Senior Digital Designer, Web and Brand

Graphic Design

• Create visually engaging and impactful graphics including presentation slides, flyers, social media graphics, programming logos, templates, merch, email graphics, and more.

• Design and conceptualize various PDF and web reports, balancing brand integrity with current industry trends to deliver captivating, effective, and relevant materials that amplify GWC’s work and impact.

• Use a keen eye for typography, current market factors, and color theory, and implement them into all assets.

• Keep abreast of all accessibility standards and implement best practices into designs.

• Take ownership of the organization’s brand identity to ensure consistent application across all visual communications.

• Oversee organization-wide usage of files to support graphic integrity and high-resolution presentation.
  
  

• Website Content Management

  • Create and upload graphics to the organization’s website.

  • Maintain accurate, consistent, and up-to-date site content across all pages.

  • Ensure all content follows brand voice, style guidelines, and SEO best practices.

  • Manage content workflows, including scheduling updates and coordinating approvals.

  • Update website navigation, landing pages, and product/service pages as needed.

  • Monitor GWC website for outdated or broken links and resolve issues promptly.

  • Design, upload and optimize assets to ensure fast website performance on desktop and mobile.

  • Work within CMS to manage layouts and modules.

  • Create campaign landing pages on Squarespace, or other plug and play platforms.
    
    

  • Video Editing and Animation

    • Produce and edit videos for web projects and social media to present the brand and its initiatives in a dynamic and relevant manner.
      
      

    • Website Quality Assurance

      • Perform content audits to ensure accuracy, consistency, and compliance.

      • Test pages on multiple browsers and devices to ensure proper display.

      • Review content for accessibility and adherence to UX best practices.
        
        

      • Project Support

        • Assist with website redesigns, migrations, and large-scale content updates.

        • Maintain content calendars and project timelines.

        • Support digital marketing initiatives such as email campaigns and social media integration.
          
          

        • Teamwork and Workflow

          • Manage multiple design projects simultaneously from concept through delivery, working closely with team members in MAC and other departments to guarantee timely and successful execution.

          • Work across departments to gather content for the website.

          • Support marketing campaigns by building landing pages and updating promotional content.
            
            

          • Partner Collaboration

            • Develop and design materials for partner engagements that reflect both our brand and our partners’ needs while maintaining brand consistency.

            • Consider partner graphic guidelines in asset creation to certify integrity of both partner and GWC brands.
              
              

            • Design Advisory

              • Serve as a sounding board and expert on design matters, advising teams on best practices to enhance visual communication.

              • Edit the creative efforts of other team members and serve as a final approver for all designs to guarantee brand integrity and overall quality.