Retail Communications Manager

🇺🇸In-Person - Carson, CA$55K–$75K/yri6h ago

K-12 Marketing Internal Communications Content Development Operations Management Stakeholder Engagement Retail Operations

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Role Snapshot

The Retail Communications Manager develops and executes clear, engaging communications that keep Lakeshore's retail field teams informed, aligned and connected across all operational priorities. This role serves as a strategic bridge between senior leadership and store-level teams, ensuring consistent messaging and operational clarity.

Key Responsibilities: Manage retail communications strategy including newsletters, emails, bulletins, and digital platforms while coordinating with cross-functional teams on store initiatives, policy updates, and training rollouts. Maintain communication calendars, edit and distribute content, gather field feedback, track deliverables, and support customer feedback coordination across the retail division.

Skills & Tools: Strong writing, editing, and proofreading abilities with excellent organizational and workflow management skills; ability to translate business priorities into clear messaging, manage multiple priorities simultaneously, and maintain consistent voice across channels. Strategic problem-solving, interpersonal skills, and proficiency with digital communication platforms required.

Qualifications: Not explicitly stated in job description, but typically requires 3-5 years of communications, marketing, or retail operations experience. Bachelor's degree in Communications, Marketing, Business, or related field preferred.

Location: In-Person - Carson, CA

Compensation: $55K–$75K/yr (estimated)

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Job Description

We are seeking a Retail Communications Manager to support the Lakeshore Retail Division. In this role, you will develop clear, consistent and engaging communications that keep field teams and internal partners informed, aligned and connected. This position is designed for a creative, detail-oriented communications professional with a strong understanding of retail operations and field execution. You are a proactive communicator and strategic problem solver who can translate business updates, operational priorities and leadership messages into effective content that drives clarity, consistency and engagement across the Retail team. You will partner closely with senior leadership, store managers, territory managers and cross-functional teams to deliver timely communications through newsletters, email updates, bulletins, templated messaging, social media and digital platforms. You will lead communication planning and execution to ensure messages are accurate, accessible and aligned with business priorities. Strong writing, proofreading, organization and workflow management skills are essential, along with the ability to manage multiple priorities and maintain a consistent voice across the communication, and interpersonal skills to support day-to-day operations, resolve communication needs quickly and reinforce a consistent voice across the Retail division.

A day on the job looks like this:

Managing the retail communications strategy to support business initiatives, daily operations, field alignment and engagement
Partnering with cross-functional teams to plan upcoming store-facing initiatives, policy updates, training rollouts, store events and operational changes to ensure clear communication and smooth execution
Maintaining communication routines including the retail communication calendar, master communication calendar production schedules and communication workflow to ensure messages are prioritized, accurate and timely
Ensuring messaging is consistent across channels and tailored appropriately for different audiences
Translating business priorities and leadership updates into clear, effective communication materials
Writing, editing, proofreading and distributing content including newsletters, bulletins, emails, templates, talking points and scripts
Maintaining and updating SOPs, policies and store resources to ensure teams can easily access current information
Identifying communication needs, risks and opportunities that support retail operations
Gathering feedback from field teams, identifying communication gaps and incorporating field insights into messaging
Tracking communication deliverables, milestones and timelines to ensure projects move forward efficiently
Supporting customer feedback tracking and coordinating responses to service issues and customer inquiries
Collaborating with leadership to shape communication strategies and support key business initiatives
Facilitating communication between field teams, leadership and cross-functional partners to share updates and reinforce alignment
Supporting additional projects as assigned by the Senior Director of Retail Operations and Experience