Role Snapshot
Content Specialist at MindTickle responsible for creating persona-driven content across the buying cycle to drive traffic, generate leads, and demonstrate content ROI aligned with business goals. The role combines strategic content creation with community engagement and analytics monitoring to support sales productivity and enablement initiatives.
Key Responsibilities: Create diverse content types (blogs, ebooks, case studies, landing pages) based on market research and buyer personas; manage content promotion strategies and community engagement across social platforms; coordinate with design and influencer outreach; monitor analytics and nurture prospects through email campaigns.
Skills & Tools: Strong writing and storytelling abilities with research proficiency; proficiency in content marketing, SEO, and analytics; social media engagement and community building experience; ability to collaborate cross-functionally with design and sales teams.
Qualifications: Bachelor's degree in marketing, communications, or related field with 1-3 years of content marketing or digital marketing experience; demonstrated portfolio of written content and understanding of B2B marketing principles.
Location: In-Person - Pune
Compensation: Not provided by employer. Typical compensation for this role is ₹4,50,000 – ₹7,50,000/year based on title, seniority, and location.
Job Description
As the Content Marketer at Mindtickle, your ultimate goal will be to prove the value of your content efforts to meet our business goals.
You are the perfect fit for this job, if you’re a:
- Voracious Researcher - You’re constantly consuming all kinds of information with a desire to push yourself to learn more.
- Great Storyteller - You approach every piece of content you create as a narrative.
- Prolific Writer - You LOVE to write, even when it’s not for work.
- Believer in building relationships - You enjoy engaging in conversations/debates with people via email or in blog comments.
You will be responsible for:
- Creating persona-driven content for different stages of the buying cycle to attract more relevant traffic and to expand our subscriber base.
- Performing extensive market research on the industry and working closely with other teams to discern most relevant topics for website.
- Creating awareness/excitement about our software and collecting leads by producing all types of content -- ebooks, blog posts, and case studies. The topics will primarily be related to sales productivity and enablement.
- Briefing the designer to produce images/infographics that enrich our content pieces and get more engagement.
- Community building and driving engagement for our brand through Twitter, Google+ and blog comments
- Writing direct response copy for our landing pages to attract more leads into the marketing funnel
- Monitoring and reacting to data and analytics
- Nurturing prospects through weekly/monthly email newsletters
- Initiating marketing strategies for content promotion to attract relevant traffic
- Reaching out to industry influencers/experts for interviews
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