Marketing Manager

CSA Education is a strategic partner to edtech companies and publishers, providing high-nuance content development, assessment, and alignment services. We leverage deep subject matter expertise to help partners scale their capacity and ensure their products are pedagogically sound and perfectly aligned with complex state standards.

BetterLesson Learning (BLL) empowers school districts through high-impact instructional coaching and professional development. Integrating the innovative technology of Digital Flex and the pedagogical expertise of Zia Learning, BLL provides Integrated Insights that combine AI-driven tools with human-led mentorship to drive student success and teacher empowerment.

CSA Education is an entirely remote company with offices based in downtown Chicago. Applicants can be anywhere within the United States.

The Marketing Manager position is part of the Shared Services department that supports both CSA Education and BetterLesson Learning and reports to the Senior Director, Marketing and Brand Equity.

Summary

The Marketing Manager acts as the primary executor for the "Dual-Track" marketing calendar across CSA Education and BetterLesson Learning, with a strategic focus on data analytics and market research to drive results. This role is responsible for the day-to-day tactical output, including managing the lead-generation engine, executing the content calendar, and maintaining a consistent social media and email presence for both entities.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Execute monthly content calendar based on the Director's strategic themes.
• Manage daily HubSpot tasks, including building automated email workflows, creating landing pages and forms, and maintaining CRM hygiene.
• Maintain a daily presence across all brands on social media (primarily LinkedIn), monitoring engagement and responding to community interactions.
• Provide sales enablement tools (such as email templates or social posts) based on the current theme to support the sales teams.
• Conduct weekly reviews of industry news and competitor trends, distributing a summary report to internal stakeholders to keep the teams informed.
• Coordinate market research and analyze the resulting data to identify the values and buying habits of our target customers.
• Analyze performance data and review analytics to generate recommendations for marketing optimization.
• Maintain a thorough knowledge of relevant industry trends affecting CSA and BLL business prospects and the preK–20 market, including the challenges facing state and district stakeholders, teachers, and students.
• Assist in drafting blog posts, video scripts, social media content, case studies, white papers, and other sales enablement materials.
• Assist in production of video and design assets to accompany created content.
• Assist in executing minor updates on company websites (Wordpress) as needed.
• Perform other duties as required and assigned.
  

Competencies to Demonstrate

• Deep K–12 industry knowledge, including nuanced communication and marketing to school districts, administrators, and teachers.
• Proficient user of CRM, Google Office suite, video conferencing software, file sharing platforms, and other productivity tools for marketing
• Knowledge of internet marketing campaigns, including SEO
• Operational efficiency
• Time management (prioritization and efficiency)
• Organizational and follow-up skills
• Collaborative/Teamwork
• Written and verbal communication
• Working knowledge of Adobe design tools, including Acrobat, InDesign, and Illustrator
  

Supervisory Responsibility

Currently no direct reports. Subject to change as the company expands. 

Travel

Position may require up to 5% travel while maintaining a high productivity level.

Required Education and Experience

• Bachelor’s degree 
• 3–5 years of generalist marketing experience, preferably in K–12 education.
• Experience building workflows, landing pages, and email campaigns – ideally within HubSpot.
• Exceptional writing skills with the ability to pivot voice to adapt to multiple brands.
• Experience managing multiple projects simultaneously 

EEO Statement

CSA Education LLC and its subsidiaries, including Zia Learning, Digital Flex, and Better Lesson Learning, provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, CSA Education LLC complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, leaves of absence, compensation, and training.