Role Snapshot
As Product Marketing Manager, you own inquirED's product positioning and go-to-market strategy, sitting at the center of Product, Sales, Marketing, and Customer Success. You'll lead the launch of Inkwell, an integrated K–2 ELA and social studies curriculum, while managing marketing for the established Inquiry Journeys product line.
Key Responsibilities: Lead product launches by defining positioning, messaging, and go-to-market plans; develop messaging frameworks grounded in market research; build enablement materials like pitch decks and battle cards for Sales and Customer Success teams. Conduct win/loss interviews and competitive analysis, coordinate cross-functional go-to-market planning, and maintain consistent messaging across all touchpoints.
Skills & Tools: Exceptional written and verbal communication with the ability to translate complex product value into language district buyers understand; strong cross-functional collaboration and relationship-building skills; high executional ownership with ability to drive independent, high-quality work across multiple products simultaneously.
Qualifications: 5–8+ years of product marketing experience, ideally in K–12 edtech or mission-driven complex-sale environments, with a track record of owning or playing a central role in product launches. Experience marketing to school districts is a strong plus.
Location: Remote - Remote (United States)
Compensation: $98K–$132K/yr
Job Description
- Lead product marketing for the product launches — partner with Product, Sales, and Marketing to define positioning and messaging, build the go-to-market plan, and drive launch readiness end to end.
- Own and develop messaging frameworks across the product portfolio, grounded in real audience and market research, and keep messaging consistent across every internal and external touchpoint.
- Build the materials that enable Sales and Customer Success — pitch decks, one-pagers, battle cards, and the tools that translate product value into the language district buyers actually use.
- Coordinate go-to-market planning and execution across teams — gathering inputs, clarifying priorities, and keeping launches aligned and on schedule.
- Run win/loss interviews, competitive analysis, and qualitative customer research, then synthesize and share findings so they actually shape strategy and future PMM work.
- Carry marketing for Inquiry Journeys and the broader portfolio as priorities shift across the year.
- [5–8]+ years of product marketing experience, ideally in K–12, edtech, or another mission-driven, complex-sale environment. Experience marketing to school districts is a strong plus.
- A track record of owning or playing a central role in product launches.
- Exceptional communication and storytelling — you turn complex product features and market context into clear, persuasive narratives.
- Sharp customer and market instinct — you understand buyers and competitors well enough to make messaging land.
- Strong cross-functional coordination — you build the partnerships and run the proactive communication that keep Product, Sales, CS, and Marketing in sync.
- High executional ownership — you drive high-quality work independently and on time, often across more than one product at once.
- Health & 401K: Employee-covered health care and retirement match
- Flexible PTO & Company Closures: Flexible PTO and 12+ observed days off.
- Chances to Connect: Biannual company retreats and optional local meetups
- Remote Opportunities: Most positions are remote, supporting work-from-home flexibility
- Perks and Stipend: Technology package provided, plus a home office stipend
- Learning and Development: Educational and development opportunities, monthly Brunch and Learns, and more!
Must be U.S. based.
More Jobs at inquirED
🇺🇸Remote - Remote (United States)K-12ProductUX UI DesignProduct DesignWeb DesignDesign SystemsAccessibility Design
8h ago
🇺🇸Remote - Remote (United States)K-12MarketingProduct MarketingGo To MarketCurriculum MarketingSales EnablementMarket Research
10h ago