Role Snapshot
Associate Product Marketing Manager at inquirED supporting go-to-market strategy for educational curriculum products, with a front-row seat to the launch of Inkwell, an integrated K–2 ELA and social studies curriculum. This is a build-and-learn role on a small team where you'll develop marketing materials, conduct customer interviews, and grow into broader ownership over time.
Key Responsibilities: Produce launch and sales enablement materials (one-pagers, decks, FAQs, email copy), support go-to-market execution by tracking timelines and coordination, and conduct customer and win/loss interviews to gather insights. Pressure-test messaging with educators and district leaders, maintain competitive intelligence, and draft copy grounded in real-world understanding of buyer needs.
Skills & Tools: Strong written communication and ability to draft compelling marketing copy for educator and district-leader audiences. Organized, reliable, and coachable with comfort in ambiguity, ability to execute well on a small collaborative team, and genuine interest in learning product marketing.
Qualifications: Classroom teaching experience OR 1–3 years in sales, marketing, customer success, or go-to-market role at an education company. Deep familiarity with how educators and district leaders think and decide about curriculum adoption.
Location: Remote - Remote (United States)
Compensation: $70K–$84K/yr
Job Description
- Produce launch and sales enablement materials (one-pagers, slide decks, FAQs, email copy) from established messaging and clear direction.
- Support go-to-market execution for the Inkwell launch and across the portfolio: keep deliverables moving, track timelines, and handle the coordination that keeps launches on schedule.
- Talk to educators and district leaders. Run customer and win/loss interviews, gather customer stories, and synthesize what you hear so the team can act on it.
- Bring real-world understanding of educators and buyers into the room. Pressure-test our materials and messaging for whether they'd actually land with the people who use and choose curriculum.
- Maintain competitive intelligence by tracking what other curriculum companies are doing and keeping it organized and current for the team.
- Draft copy and messaging grounded in how educators and district leaders actually think, refined together with the team.
- One of the following: classroom teaching experience, or 1–3 years in a sales, marketing, customer success, or go-to-market role at an education, edtech, or curriculum company.
- A working understanding of the K–12 curriculum market: how districts evaluate, pilot, and adopt curriculum.
- Strong, clear writing. You can translate complex ideas for both educator and district-leader audiences.
- Organized, reliable, and coachable. You execute well, ask questions, and genuinely want to learn product marketing.
- Comfortable with ambiguity and variety on a small, collaborative team.
- Health & 401K: Employee-covered health care and retirement match
- Flexible PTO & Company Closures: Flexible PTO and 12+ observed days off.
- Chances to Connect: Biannual company retreats and optional local meetups
- Remote Opportunities: Most positions are remote, supporting work-from-home flexibility
- Perks and Stipend: Technology package provided, plus a home office stipend
- Learning and Development: Educational and development opportunities, monthly Brunch and Learns, and more!
Must be U.S. based.
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