Copywriter

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Position Summary
Reporting to the Director of Content Strategy, the Marketing Copywriter will develop long- and short-form content, including web copy, product brochures, emails, case studies, blog posts, and more to support teachers in leading successful implementations, elevate educator voice, and amplify data-driven success stories.

The person in this role will collaborate across marketing, product, research, sales, and success teams to produce content that clearly communicates the impact of Great Minds' curricula and supports both product and regional marketing efforts.

Job Responsibilities

• Write clear, compelling content across formats — web copy, emails, blog posts, case studies, brochures, and internal communications — tailored to educator audiences at both classroom and administrative levels

• Translate research findings, program data, and educator insights into digestible narratives

• Conduct interviews with customers and educators to develop case studies and success stories

• Apply Great Minds' brand voice, mission, and messaging standards consistently across all content

• Manage multiple writing assignments simultaneously, meeting deadlines and flagging timeline risks proactively

• Collaborate with designers, subject matter experts, and marketing partners throughout the content development process