
SMB Account Executive
ArticulateSummary
Articulate seeks a results-driven SMB Account Executive to drive revenue growth with small to medium-sized businesses through a blend of inbound lead management and proactive outbound prospecting. This role focuses on consultative selling to deliver tailored training solutions that address client business needs.
Job Description
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Develop and execute strategic territory plans to identify, engage, and nurture new business opportunities within the SMB segment.
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Drive outbound prospecting through targeted outreach, including calls, emails, and social selling, to build and maintain a healthy sales pipeline.
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Respond promptly to inbound leads, qualifying interest and moving hand-raisers efficiently through the sales process to close.
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Qualify and advance both inbound and outbound opportunities using the MEDDPICC sales methodology, ensuring a strong fit and alignment with business needs.
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Lead prospects through the sales process by understanding pain points, challenging assumptions, and providing commercial insights that differentiate Articulate’s solutions.
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Conduct thorough discovery to assess purchasing timelines, decision criteria, and organizational priorities.
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Deliver engaging and tailored product demonstrations that address specific prospect requirements and use cases.
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Maintain accurate and detailed records of prospect interactions, pipeline status, and sales activities in Salesforce.
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Capture and communicate prospect feedback, requests, and emerging requirements to help inform ongoing product development.
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Perform other duties as assigned to support team and company goals.
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Minimum 2 years’ experience in an inside sales or development role
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Solid computer skills, including experience with core sales tools such as Salesforce, ZoomInfo, Outreach, and LinkedIn
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Positive, energetic phone presence
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Outstanding written and verbal communication skills
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A can-do, positive attitude
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Strong sense of urgency for reaching goals and deliverables while managing multiple requests concurrently
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Solid understanding of client pain points and business needs, with a solutions-oriented and consultative approach to problem-solving
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Curiosity, self-discipline, self-motivation, and a desire to win over prospects
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Thoughtful, productive, and trustworthy
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BA or BS degree or equivalent experience
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Demonstrated success in prospecting both inbound and outbound leads for a B2B, SaaS organization
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Familiarity with the e-learning space and the product offerings for authoring tools and learning management systems
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