Social Media Specialist

🇬🇧In-Person - Birmingham, United Kingdom£22K–£28K/yriJust now

K-12 Marketing Social Media Management Content Development Community Management Brand Marketing Digital Marketing

Role Snapshot

Social Media Specialist role at Turnitin responsible for building and executing comprehensive social media strategies and campaigns to shape the company's external brand presence across multiple platforms. The position plays a crucial role in community management, content creation, and engagement in a fast-paced, remote environment.

Key Responsibilities: Build and execute social media strategies and campaigns with platform-specific content creation for LinkedIn, Instagram, Facebook, and other platforms; set quarterly and monthly content calendars; lead community management and respond in real-time to trends and newsworthy moments. Manage employee and educator ambassador programs, report on performance metrics, and research best practices for increasing social media engagement.

Skills & Tools: Strong creative communication, copywriting, and content creation abilities with excellent organizational skills and attention to detail. Proficiency in social media platform management, trend forecasting, real-time responsiveness, and cross-functional collaboration with design and customer service teams.

Qualifications: Not explicitly stated in job description. Typically requires 2-3 years of social media management or digital marketing experience and demonstrated expertise in content strategy, community management, and multi-platform campaign execution.

Location: In-Person - Birmingham, United Kingdom

Compensation: £22K–£28K/yr (estimated)

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Job Description

The social media specialist will support and execute Turnitin’s social media strategy. The position’s responsibilities include building social media strategies and campaigns, setting quarterly and monthly content calendars, leading community management, managing the employee social media sharing program, and drafting and posting all social media content.

The social media specialist will play a crucial role in shaping Turnitin’s external brand presence. They will follow social media trends and think creatively and quickly about ways to stay true to the Turnitin brand while engaging in timely and platform-specific content. They should be an excellent, creative communicator with strong organizational capabilities and high attention to detail with an ability to remain responsive and flexible in a fast-paced environment.

KEY RESPONSIBILITIES

Builds and executes social media strategies and campaigns, including drafting platform-specific written content and collaborating with design on visuals reflecting platform trends.
Sets quarterly and monthly content calendars.
Creates platform-specific content for LinkedIn, Instagram, Facebook, and other platforms as needed, including copy, visuals, and videos.
Responds in real-time to newsworthy moments and platform-specific trends so Turnitin is part of the conversation.
Leads community management on all platforms, liaising with customer service as needed.
Manages employee and educator ambassador programs, including recruitment, engagement, and content delivery.
Reports regularly on content and program performance and community management themes.
Researches and makes recommendations on best practices and strategies for increasing social media engagement.