Webinar Manager

Panorama Education • Full-time • United States • from $81,000 / year • 1w ago

Fast Facts

We are seeking a Webinar Manager to execute and optimize impactful webinars and virtual events, enhancing attendee experience and driving pipeline impact.

Responsibilities: Key responsibilities include developing a webinar calendar, promoting events, managing logistics, and analyzing performance metrics.

Skills: Required skills include B2B marketing experience, familiarity with webinar platforms, strong project management abilities, and excellent communication skills.

Qualifications: Preferred qualifications are 3-5 years in B2B marketing and a track record in webinar management, plus analytical and collaborative skills.

Location: This position is located in the United States and offers no specified travel requirements.

Compensation: $81000 / Annually

About the Role:

As a Webinar Manager, you will execute impactful webinars and curate the ideal mix of Panorama-owned and sponsored virtual events. With a focus on continuous improvement, you’ll find ways to optimize the full webinar program and attendee experience—from promotion and day of experience to post-event follow-up—ensuring seamless execution, memorable guest experience, and pipeline impact.

Responsibilities:

Develop a comprehensive webinar calendar (hosted and paid webinars) aligned with marketing themes, product launches, and key company initiatives
Own promotion by creating compelling landing pages and emails to drive registrations for live and on-demand webinars
Recruit, interview, and prepare speakers, including senior leaders from both internal teams and external partners
Assist with webinar scripts and content decks that tell a compelling story, addressing audience needs and pain points at every stage of their journey
Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues
Own the post-webinar process, including follow-up emails, smooth handoff to the SDR team, and strategies for extending webinar shelf life through on-demand content
Track, analyze, and share key performance metrics such as attendance, registration rates, engagement, lead generation, and pipeline contribution
Test new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagement
Stay current with webinar best practices and trends to ensure programs remain competitive and engaging

This job is for you if you have:

3-5 years of B2B marketing experience and proven success managing and optimizing webinar programs
Extensive experience with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24) and marketing automation /reporting tools (e.g., HubSpot, Marketo, Salesforce)
Strong project management skills with attention to detail and the ability to manage multiple priorities
Excellent communication and storytelling skills to engage an audience and convey complex ideas effectively
Support the planning and execution of large-scale virtual summits by working collaboratively with a team to contribute across key areas of event production and logistics
Demonstrated success with driving pipeline through webinar and content marketing
Analytical mindset with the ability to interpret data, generate insights, and make strategic recommendations
Excellent collaboration with cross-functional teams, including marketing, sales, and product
Creative problem-solving abilities and a keen attention to detail

Salary: The starting base salary for this role is $81,000. Actual offers will depend on experience, skills, and location.

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