Manager, Digital Tagging Analytics

CDW • Full-time • Hybrid in Chicago, Illinois, United States • $122,000 - $182,000 / year • 3w ago

Fast Facts

CDW is seeking a Manager for Digital Tagging Analytics to develop and implement a tagging framework for accurate data collection on digital platforms, supporting data-driven decision-making and optimizing user experiences.

Responsibilities: Develop tagging strategy, oversee implementation and governance, conduct audits, and create documentation/training for internal teams on tagging processes.

Skills: Proficiency in digital/web analytics, tag management systems, HTML, JavaScript, and analytics platforms like Google Analytics and Adobe Analytics; strong communication and project management skills.

Qualifications: Bachelor's degree in Computer Science, IT, or related field with at least 5 years of experience in digital analytics, including 2 years in a leadership role.

Location: Chicago, Illinois, United States

Compensation: $122000 - $182000 / Annually

Description

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW.

Job Summary

The Digital Tagging & Analytics Manager is responsible for developing and implementing a robust tagging framework to ensure accurate data collection across CDW’s customer facing Digital platforms. This role enables data-driven decision-making, optimizes digital experiences, and supports strategic initiatives.

What you’ll do

Tagging Strategy & Governance

Strategize with business stakeholders to solution Digital/web analytics plans based on customer journey/behavior, traffic acquisition, website performance and other important business KPI’s.
Develop and maintain a clear product vision and roadmap for website tagging and analytics.
Establish governance standards for tag implementation and data integrity.
Tagging Implementation
Drive requirements gathering, prioritization of efforts, and oversee deployment of tags via tag management systems.
Conduct regular audits and quality assurance to ensure accurate data capture and compliance.

Documentation & Training

Create and maintain documentation for tagging processes and standards.
Train internal teams on tagging protocols and data collection best practices.
Stay current on industry best practices, privacy regulations, and emerging technologies.

What we expect of you

Bachelor’s degree in Computer Science, Software Engineering, IT, or Analytics/Statistics with 5+ years in digital/web analytics and tagging, with 2+ years leading digital solutions.
Proficiency with tag management system and BI tools, preferably PowerBI
Strong understanding of web technologies (HTML, JavaScript) and analytics platforms (Google Analytics, Adobe Analytics).
Familiarity with A/B testing processes and methodologies.
Excellent communication and project management skills.
Familiarity with marketing automation and personalization platforms.
Ability to translate technical concepts into business-friendly language.
Experience in SQL with strong understanding of data warehouse architecture.
Familiarity with implementing Quantum Metric for digital experience analytics and tagging workflows is preferred

Pay range: $ 122,000 - $ 182,000 depending on experience and skill set

Annual bonus target of 10% subject to terms and conditions of plan

Benefits overview: https://cdw.benefit-info.com/

Salary ranges may be subject to geographic differentials

We make technology work so people can do great things. 

CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.

CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW’s goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review CDW's AI Applicant Notice.