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Role Snapshot

Paid Social Media Specialist responsible for creating and managing paid social media campaigns to drive engagement and conversions. The role focuses on optimizing advertising performance across social platforms to support Western Governors University's marketing objectives.

Key Responsibilities: Develop, execute, and monitor paid social media campaigns across multiple platforms; analyze performance metrics and optimize campaigns for maximum ROI and engagement.
Skills & Tools: Proficiency in paid social media advertising platforms (Facebook, Instagram, LinkedIn, etc.), data analysis, campaign optimization, and strong understanding of digital marketing metrics and best practices.
Qualifications: Experience with paid social media advertising and demonstrated success managing social campaigns; knowledge of social media strategy and analytics preferred.
Location: Salt Lake City, Utah

Job Description

The full job description is available on Western Governors University's website.

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