Social Media Specialist

🇺🇸In-Person - Dallas, TX$45K–$65K/yriJust now

K-12 Marketing Social Media Marketing Content Development Community Management Brand Management Digital Marketing

Role Snapshot

The Social Media Specialist will build and execute Turnitin's social media strategy across multiple platforms, playing a crucial role in shaping the company's external brand presence. The role requires creative content creation, community management, and real-time engagement to keep Turnitin part of relevant conversations.

Key Responsibilities: Create platform-specific content for LinkedIn, Instagram, Facebook, and other channels; set quarterly and monthly content calendars; lead community management and employee ambassador programs; and report on performance metrics and engagement trends. The specialist will respond to real-time trends and newsworthy moments while collaborating with design teams on visuals.

Skills & Tools: Strong creative writing and communication abilities with platform-specific content expertise; excellent organizational and project management skills with attention to detail. Must be able to think strategically about brand positioning while remaining responsive and flexible in a fast-paced environment.

Qualifications: Not explicitly stated in the job description; typically requires 2-4 years of social media management or marketing experience with demonstrated expertise in multi-platform content strategy and community engagement. A portfolio demonstrating successful campaigns and understanding of social media analytics is generally expected.

Location: In-Person - Dallas, TX

Compensation: $45K–$65K/yr (estimated)

Prep for this role with AI tools →

Job Description

The social media specialist will support and execute Turnitin’s social media strategy. The position’s responsibilities include building social media strategies and campaigns, setting quarterly and monthly content calendars, leading community management, managing the employee social media sharing program, and drafting and posting all social media content.

The social media specialist will play a crucial role in shaping Turnitin’s external brand presence. They will follow social media trends and think creatively and quickly about ways to stay true to the Turnitin brand while engaging in timely and platform-specific content. They should be an excellent, creative communicator with strong organizational capabilities and high attention to detail with an ability to remain responsive and flexible in a fast-paced environment.

KEY RESPONSIBILITIES

Builds and executes social media strategies and campaigns, including drafting platform-specific written content and collaborating with design on visuals reflecting platform trends.
Sets quarterly and monthly content calendars.
Creates platform-specific content for LinkedIn, Instagram, Facebook, and other platforms as needed, including copy, visuals, and videos.
Responds in real-time to newsworthy moments and platform-specific trends so Turnitin is part of the conversation.
Leads community management on all platforms, liaising with customer service as needed.
Manages employee and educator ambassador programs, including recruitment, engagement, and content delivery.
Reports regularly on content and program performance and community management themes.
Researches and makes recommendations on best practices and strategies for increasing social media engagement.