Director, Product Marketing

Curriculum Associates

🇺🇸In-Person - MA$111K–$197K/yr3mo ago

K-12 Marketing Product Marketing Go To Market Strategy Multilingual Education Product Launch Market Positioning Product Marketing Go To Market Strategy Bilingual Education Product Launch Curriculum Marketing

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Summary

Director of Product Marketing at Curriculum Associates responsible for strategic marketing of Spanish-language and supplemental educational products, leading go-to-market execution and cross-functional collaboration for K-8 literacy programs serving a third of the nation's students.

Key Responsibilities: Develop and execute integrated go-to-market strategies for Spanish-language curriculum and supplemental products, lead end-to-end product launches, own marketing strategy for supplemental portfolio, and serve as central connector across Product, Sales, Services, and Marketing teams to ensure seamless GTM execution.

Skills & Tools: Expert proficiency in professional Spanish language, product marketing expertise, strong analytical skills, proficiency in managing cross-functional teams, and experience with bilingual education markets and multilingual curriculum products.

Qualifications: 8+ years of experience in product marketing within education sector with a proven history of successful product launches and experience with multilingual curriculum products.

Location: Remote, based in Massachusetts, United States

Compensation: $110,500 – $196,500/year