Marketing Specialist - Integrated

Lakeshore Learning Materials

🇺🇸In-Person - Carson, CA$55K–$75K/yri2w ago

K-12 Marketing Project Management Campaign Management Digital Marketing Web Marketing

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Role Snapshot

A temporary marketing specialist role focused on orchestrating integrated B2C marketing campaigns across digital and print channels. The position involves managing timelines, coordinating cross-functional teams, and optimizing campaign performance in collaboration with Creative, Digital, Merchandising, and Analytics departments.

Key Responsibilities: Support integrated marketing projects from planning through execution and post-campaign review; own and maintain marketing and web calendars for cross-functional visibility; manage web and app execution for major campaigns; develop web marketing strategy and coordinate with Creative, Merchandising, and E-commerce teams.

Skills & Tools: Project management and cross-functional coordination; web and digital marketing execution; marketing calendar and timeline management; creative workflow and quality assurance; analytics collaboration and campaign optimization; familiarity with education sector or classroom environments preferred.

Qualifications: Minimum two years of relevant marketing specialist experience in similar roles. Preferred background in education system or classroom environment; knowledge of B2C marketing, web marketing, and integrated campaign management.

Location: In-Person - Carson, CA

Compensation: $55K–$75K/yr (estimated)

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Job Description

We are seeking a Marketing Specialist - Integrated to join our team. In this role, you will help orchestrate B2C marketing campaigns by managing timelines, coordinating cross-functional partners and supporting execution across digital and print channels. The role partners closely with Creative, Digital, Merchandising and Analytics teams to deliver high-quality work and optimize campaign performance. Applicants should have at least two years of relevant experience in a similar role. The ideal candidate also brings familiarity with the education system or classroom environment.

A day on the job looks like this:

Supporting integrated marketing projects from planning through launch and post-campaign review, maintaining clear timelines, priorities and cross-functional alignment
Owning the integrated marketing calendar, keeping it accurate and accessible to support visibility and coordination across B2C initiatives
Owning the web marketing calendar and planning, ensuring it remains accurate and accessible for cross-functional partners and highlights key B2C initiatives
Owning the web marketing calendar and planning, ensuring it remains accurate and accessible for cross-functional partners and highlights key B2C initiatives
Managing web and app execution for major campaigns and business priorities, ensuring accuracy, efficiency and on-time delivery through close coordination with Creative, Merchandising and E-commerce teams
Developing web marketing strategy and incorporating web plans into overall marketing plans, aligning with cross-functional teams including Merchandising, Leadership, Creative and E-commerce prior to execution
Submitting and managing requests to Creative and E-commerce teams to support asset development and execution across the website and app
Supporting creative workflow and quality assurance by prioritizing work effectively and ensuring final assets meet brand standards and deadlines
Partnering closely with Creative, Merchandising, E-commerce and other cross-functional teams to ensure alignment and effective execution across campaigns
Collaborating with Analytics to define success metrics, review performance and apply insights to improve future campaigns
Supporting review and approval cycles for web and app campaign assets, ensuring stakeholder alignment and timely progress toward launch