Marketing Personalization Manager

🇺🇸In-Person - Salt Lake City, UT1mo ago

Higher Ed Marketing Personalization Demand Generation Marketing Automation Data Driven Marketing

Role Snapshot

Marketing Personalization Manager at Western Governors University will develop and implement personalized marketing strategies to enhance student recruitment and engagement. This role focuses on leveraging data and technology to deliver targeted communications that drive enrollment and improve customer experience.

Key Responsibilities: Design and execute personalized marketing campaigns across multiple channels, manage marketing automation platforms, and analyze customer data to optimize messaging and targeting. Collaborate with cross-functional teams to implement personalization strategies and continuously test and refine marketing approaches.

Skills & Tools: Proficiency in marketing automation tools, data analysis, and CRM platforms with strong knowledge of personalization best practices. Excellent communication, project management, and analytical skills with ability to translate data insights into actionable marketing strategies.

Qualifications: Bachelor's degree in Marketing, Business, or related field with 3+ years of experience in marketing personalization or digital marketing roles. Demonstrated experience with marketing automation platforms and data-driven marketing campaign management.

Location: Salt Lake City, UT

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