Event Marketing Manager

Finalsite is the first community relationship management platform for K-12 schools, transforming how schools attract students, engage families, build community — and thrive. More than 7,000 schools and districts worldwide trust Finalsite’s integrated platform for their websites, communications, mobile apps, enrollment, and marketing services. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia. For more information, please visit www.finalsite.com.

VISION

Finalsite will transform the way school communities engage with their schools.

SUMMARY OF THE ROLE

Lead the strategy, planning, and execution of national and regional trade shows in the district and independent school end markets to drive brand awareness, engagement and tradeshow lead generation.

LOCATION

100% Remote - Anywhere within the US

RESPONSIBILITIES

Tradeshow Strategy

• Partner with marketing and sales leadership to identify and solidify high-yield tradeshow and event lead generation opportunities aligned with marketing priorities and company goals, staying within the approved fiscal year budget.
• Manage and nurture national and regional association relationships and negotiate sponsorships that deliver strategic benefits to Finalsite.

Tradeshow and Execution

• Project manage and lead execution for all national and regional tradeshows in the independent and district end markets.
• Update and maintain national and regional tradeshow project management templates in ClickUp, ensuring all tasks are completed accurately and on time.
• Manage communication with internal teams attending shows, including coordination of meetings, creation/distribution of event playbooks and other relevant information.

Tradeshow Deliverables

• Work with brand and product marketing to translate the brand vision into strategic event presence and experiences.
• Refresh and maintain a catalog of event exhibits, banners, literature, swag, presentations and other relevant materials, designed for brand visibility and lead generation.
• Develop a catalog of tradeshow booth experiences that drive booth traffic and generate interest in Finalsite’s solutions.

Tradeshow Outcomes

• Analyze, assess, and report on success metrics including ROI to determine impact and assessment of future year search options for programs, providing summary of findings and making recommendations

QUALIFICATIONS AND SKILLS

• Bachelor’s Degree in Marketing, Communications, Event Management, or a related field.
• 5+ years of experience planning and executing tradeshows, conferences, or large-scale marketing events—ideally in the B2B SaaS, education, or technology sectors.
• Proficiency in ClickUp, HubSpot, Google Workspace and Salesforce preferred.
• Some travel required for national shows and internal meetings

RESIDENCY REQUIREMENT

Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.

DISCLOSURES

Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security, where possible, apply through our company website at finalsite.com/jobs.