Director of Digital and B2C Marketing

🇺🇸Hybrid - Carson, CA4w ago

K-12 Marketing Digital Marketing Performance Marketing Paid Search Ecommerce Marketing Customer Acquisition

Role Snapshot

Lead Lakeshore Learning Materials' digital and B2C marketing strategy, owning paid search, social, email, SMS, and push channels to drive customer acquisition and revenue growth. This high-visibility director role requires setting team strategy, building capabilities, and delivering measurable business results.

Key Responsibilities: Own the digital performance marketing roadmap across all channels, establish KPIs, and lead team accountability for acquisition and revenue metrics. Partner with agencies and internal teams on conversion optimization, manage paid advertising budgets, develop omnichannel contact strategies, and coach a high-performing marketing team.

Skills & Tools: Expert knowledge of paid search, paid social, email, SMS, and push marketing channels with strong data analysis and performance optimization abilities. Leadership capability to manage teams and cross-functional partnerships, with excellent communication and strategic thinking skills.

Qualifications: Typically requires 8+ years of digital marketing experience with 3+ years in a director or senior manager role, preferably in B2C or retail environments. Demonstrated track record managing large budgets, leading teams, and driving measurable revenue growth through digital channels.

Location: Hybrid - Carson, CA

Compensation: Not provided by employer. Typical compensation for this role is $120,000 – $160,000/year based on title, seniority, and location.

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Job Description

At Lakeshore, we've spent decades helping educators and families find products that make learning joyful. As Director of Digital and B2C Marketing, you'll lead the team that connects those products to the people who need them — owning our paid search, paid social, email, SMS, and push channels and shaping the end-to-end digital experience that drives customer acquisition and revenue growth. This is a high-visibility role with real ownership: you'll set the strategy, build the team's capabilities, and be accountable for results that matter to the business.

A day on the job looks like this:

Own the digital performance marketing roadmap — setting channel strategy, establishing KPIs, and holding the team accountable for measurable improvements in acquisition, engagement, and revenue across paid search, paid social, email, SMS, and push
Lead agency and internal team partnerships to identify, prioritize, and execute opportunities for conversion improvement and revenue expansion, including paid campaign launches and creative asset development
Drive the evolution of Lakeshore's omnichannel contact strategy, integrating data and customer insights to improve path-to-purchase performance both on-site and in-app
Translate performance data into clear direction — communicating priorities, budget decisions, and results to cross-functional partners and senior leadership with confidence and a compelling point of view
Coach, develop, and grow a high-performing digital marketing team by setting clear goals, closing capability gaps, and creating a culture of accountability and continuous improvement
Partner with Creative to develop insight-driven briefs and oversee the production of assets that meet both performance standards and brand quality
Manage and forecast the paid advertising budget, ensuring disciplined allocation across channels and a strong return on investment