Senior Industry Marketer

About the role We’re looking for an Industry Marketer to join our international marketing team. This is a hands-on individual contributor role at the intersection of customers, field teams and product, focused on translating real market insight into messaging and narratives that land in live sales and customer contexts. You’ll work closely with Growth, Sales and Customer Success teams across EMEA and APAC, partnering with global Product Marketing and Advocacy to ensure our go-to-market approach reflects what’s truly happening in the field. You’ll operate in an AI‑native environment, owning human-in-the-loop validation to bring judgement, accuracy and market credibility to everything that ships. What you'll be doing Embed with regional Growth, Sales and Customer Success teams to test, validate and refine messaging in live pipeline and customer conversations Translate frontline insight into clear, reusable narratives, proof points and messaging frameworks that can be deployed at scale Review and approve AI‑generated and partner‑produced marketing outputs, ensuring accuracy, inclusivity, regional relevance and readiness for customer use Partner with field marketing, product marketing and advocacy to shape campaigns, events and customer stories rooted in real outcomes Track adoption and impact of deployed content, feeding insights back into marketing and product teams to strengthen positioning and focus What you'll bring Experience in SaaS growth or product marketing, with a strong understanding of how marketing supports pipeline and revenue outcomes Excellent narrative judgement and storytelling skills, with confidence reviewing and improving work produced by AI, agencies or cross‑functional partners Comfort working in ambiguous, fast‑moving environments, balancing strategic thinking with hands‑on execution Strong stakeholder partnership skills, with the credibility to work closely with Sales, Customer Success and customer‑facing teams Knowledge of, or connection to, the charity or not‑for‑profit sector, through professional experience or personal involvement #LI-REMOTE Stay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world. Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law. Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, and the United Kingdom.