Product Marketing Manager

About Stepful:

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—regardless of background or circumstance—launch high-demand healthcare careers.

In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. Our graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, form the talent pipelines at major employers like CVS, NY-Presbyterian, HCA, Providence, and Walgreens.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them most

Our values:

We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values:

• Care first: We do whatever it takes for our students to succeed.

• Learn quickly: We test, learn with data, and iterate.

• Build together: We win when we rely on each other.

• Own it: We show up, take initiative, and show pride.

The Opportunity

Stepful’s enterprise go-to-market motion is maturing rapidly, and we need a Product Marketing Manager who can bring rigor and clarity to how we position, launch, and enable sales around our growing portfolio of B2B products. This is a high-ownership, high-visibility role sitting at the intersection of product, sales, and marketing with direct impact on how clinical and workforce buyers understand and choose Stepful.

You’ll develop a deep point of view on our buyers (CNOs, CHROs, workforce leaders, and CEOs) and translate that understanding into messaging, collateral, competitive positioning, and product-launch infrastructure that equip our sales team to win.

This is a net-new role reporting to our VP of B2B Marketing.

What You’ll Do

Messaging & Positioning

• Develop a clear, research-backed point of view on the buying journey and key personas (CNOs, CHROs, Workforce leaders, CEOs) that guides messaging across every channel

• Audit existing messaging across the website, sales decks, one-pagers, and other collateral, and ship updated materials with cleaner, more impactful, and consistent positioning

• Own naming and positioning for B2B product features and components as our product suite expands

Product Launches

• Partner with Product to build a tiered product launch process, including GTM motions for current products and upcoming launches

• Lead cross-functional launch coordination, ensuring Sales, Marketing, and Customer Success are enabled and aligned before every release

Sales Enablement

• Build and maintain core sales enablement materials—battlecards, objection-handling guides, competitive positioning—that allow AEs to bring our positioning to market effectively

• Produce client case studies that demonstrate Stepful’s impact and give sales credible proof points for the field

Thought Leadership & Competitive Intelligence

• Develop thought leadership that supports branding and demand generation goals

• Drive ongoing competitive intelligence research and keep our competitive positioning current as the market evolves

What You’ll Bring

• 7+ years of experience in B2B product marketing, ideally at a growth-stage company

• A strong, well-developed point of view on what great product marketing looks like—and the ability to execute it

• Proven track record of owning messaging, positioning, and launch execution end-to-end

• Comfort working across product, sales, and marketing functions. You’re as comfortable in a sales enablement session as you are in a product roadmap review

• Strong analytical instincts: you use data to prioritize, validate hypotheses, and measure impact

• Excellent written and verbal communication. You can write a crisp one-pager and present a compelling narrative to a rigorous sales team

• Scrappy, ownership-oriented mindset. You don’t wait for perfect conditions to ship

Bonus Points If…

• You have experience in HealthTech or EdTech

• You’ve marketed to clinical or workforce buyers (CNOs, CHROs, VP-level health system leaders)

• You’ve built a PMM function or practice from scratch at a growth-stage company

Interview Process

• Introductory call with a Talent Acquisition team member

• Hiring Manager Interview

• Take-Home Assignment

• Virtual Panel Interview

• On-Site Interviews

Benefits & Compensation

• Meaningful Equity Stake

• Subsidized Medical, Dental, and Vision insurance plan options

• 401(k)

• FSA, HSA and commuter benefits

• Learning stipend

• Open vacation policy, including:

  • Guidance of 15 days PTO annually

  • Stepful closed the last week of December

  • 15 work-from-anywhere days

  • 10 public holidays observed for 2026

The target base salary range for this opportunity is $140,000 – $170,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity, and other relevant business considerations.

Please note we do not have a bonus structure at this time so all cash compensation will come in the form of base salary. The total compensation package will also include our benefits package and an equity (ISOs) package.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.