Role Snapshot
Senior Product Manager responsible for owning the end-to-end admissions journey at Veracross, a leading SaaS School Information System for K-12 schools. This high-leverage role shapes school revenue, student body composition, and institutional mission fulfillment.
Job Description
Company Description:
Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry.
We are a growing, values-led community of employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning.
Veracross is five product brands in one global tech company
- Veracross SIS is a one-person, one-record school management platform
- Magnus Health provides cloud-based Student Health Record (SHR) solutions
- Digistorm connects with their communities through Digistorm Websites, Digistorm Funnel, and Digistorm Apps.
- Epraise incentivizes student well-being and connects teachers, students, and families.
- Firefly provides an online learning space for students and teachers
Role Description:
We're hiring a Sr. Product Manager to own the end-to-end admissions journey in Veracross — from the moment a prospective family fills out an inquiry form, through application and decision, into enrollment contracts and re-enrollment, and across the full financial aid lifecycle.
This is one of the highest-leverage product areas at Veracross. Admissions and financial aid decisions shape a school's revenue, its student body, and its ability to fulfill its mission. You'll have real ownership of a product that matters to the people who use it.
Responsibilities:
- End-to-end admissions flow. Inquiry, application, review and decisioning, enrollment contracts, and re-enrollment through financial aid decisions— owned as a single connected journey, not a set of disconnected forms.
- Integrations and handoffs. Clean connections between admissions, enrollment, financial aid, billing, and the student record — so a family is one family, not five.
- Discovery and roadmap. Spend time with admissions directors, business managers, and enrollment teams to understand the work, define the problems worth solving, and ship in priority order.
- Metrics that matter. Funnel conversion, application completion, time-to-decision, financial aid turnaround, re-enrollment yield — and the operational metrics that tell us our product is actually saving schools time.
- Cross-functional partnership. Day-to-day work with engineering and design on your squad, plus close partnership with customer success, support, implementation, sales, and marketing.
This is a mid-level role — we're looking for someone who has owned a meaningful product area before and is ready to take on a bigger one.
Specifically:
- 3-5 years of product management experience shipping software to real users, ideally B2B SaaS.
- A track record of owning a product area end to end — discovery, scoping, shipping, and iterating based on what you learn.
- Strong customer instincts. You spend real time with users, write down what you hear, and can tell the difference between a feature request and the underlying problem.
- Comfort with workflow-heavy products. You can hold a multi-step, multi-stakeholder process in your head and reason about where it breaks.
- Data fluency. You can pull your own numbers, build a basic funnel, and use metrics to prioritize — not just to report after the fact.
- Clear, concise writing. PRDs that engineers want to build from. Updates that stakeholders actually read.
- A bias toward shipping. You'd rather get something useful in front of customers and learn than perfect a spec for another month.
- Authorized to work in the US
Nice to have:
- Experience in EdTech, K-12, higher ed, or another mission-driven domain.
- Familiarity with admissions, enrollment, or financial aid processes — as a PM, an operator, or a former school employee.
- Experience with complex calculation engines, eligibility logic, or workflow products with branching states.
- Comfort working closely with finance or business office stakeholders.
- 3 weeks of vacation per year
- 14 paid holidays per year (including the week off between Christmas and New Year's Eve)
- 56 Hours of paid sick leave annually
- Top tier benefits -
- Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
- Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits
Salary at Veracross is determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience. The compensation range for this position is $150k to $175k (annualized USD) in addition to potential bonus.
We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.
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