Events Marketing Manager

Reporting to the Manager, Trade Shows, Conferences & Events, the Events Marketing Manager will play a vital role in developing strategies and executing exceptional programs that advance the company’s brand, products and services through flawless delivery and execution of best-in-class experiences for K-12 industry trade shows and conferences, company-sponsored customer events and internal employee meetings.
SCOPE AND IMPACT
Collaborating with internal and external partners, this role will develop compelling experiences that deliver against business objectives, financial targets and ROI. This includes developing 360 degree experiences with pre-event, during and post-event tactics that maximize the value from each conference, tradeshow or Savvas-sponsored event. The role demands creativity and energy combined with attention to detail and an ability to multitask while working in a fast-moving environment. The successful candidate must have excellent planning and communications skills, sound budgeting and business acumen, a passion for education and teaching, and experience delivering both virtual and in-person trade shows, conferences and events.

PRIMARY RESPONSIBILITIES
Manage trade show, conference and event portfolio (75%)

Execute overall trade show, conference and event strategy and portfolio.
Collaborate with marketing (brand, public relations, social, creative services, etc.), product line teams and sales to develop exceptional programs that generate awareness, interest and consideration.
Work with leadership to develop strategy-aligned thought leadership platforms for events to attract desired audiences which leaves them highly satisfied.
Support company positioning as a next-generation learning solutions company that is perceived as an innovative thought leader.
Assist business partners and product teams in developing the event marketing tactics that engage attendees and influence their decisions.
Utilize metrics to track results including capturing attendee data, lead generation, contribution to pipeline, and accelerating the sales cycle.

General (20%)

Work closely with key stakeholders to lead and execute industry trade shows, conferences and Savvas-sponsored events.
Compile weekly reports and make data-driven recommendations which contribute to tradeshow, conference and event strategies.
Support management of all costs, keeping each program/event on budget.
Ensure compliance with policies as required.

Support internal events (5%)

Work with leadership to support internal employee events, including national sales meetings and other internal events as needed.

REQUIRED KNOWLEDGE AND EXPERIENCE

5+ years of tradeshow, conference and event marketing experience
K-12 education industry marketing experience is a plus.
Proven experience with virtual conferencing, marketing and social platforms.
Ability to think strategically and influence key stakeholders.
Excellent written and verbal communication and presentation skills.
Experience working closely with internal teams and external vendors, with a specific focus on executing programs to precise timelines and budgets.
Strong competency with G-Suite as well as Microsoft Excel and PowerPoint with demonstrated analytical skills.
Must be a team player, adaptable to a fast-paced, changing environment.
Adept at working across marketing, product and sales organizations to deliver impactful events in a highly virtual organization structure.
Familiarity with Pardot, Salesforce, Zoom or similar
Bachelor’s Degree is required; Marketing or Business degree is preferred.

Other Requirements

Travel will be required about 20% of the time and may periodically include weekends to meet business requirements.

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