Senior Data Analyst - Outreach Analytics

Western Governors University

🇺🇸In-Person - Salt Lake City$88K–$132K/yr2mo ago

Higher Ed Data & Analytics Data Analysis Business Intelligence Analytics Enrollment Analytics Marketing Analytics

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Role Snapshot

Senior Data Analyst role at Western Governors University's Outreach Analytics team responsible for extracting, analyzing, and reporting on data to produce actionable insights that shape enrollment strategy and student engagement. This position directly influences how prospective students discover and enroll at WGU, turning data into insights that drive impact at scale.

Key Responsibilities: Lead complex data analyses using SQL to inform outreach, marketing, and enrollment strategies while building reports and dashboard visualizations. Perform ad hoc analyses, establish relationships across departments, and deliver insights through data storytelling to compress time-to-action.

Skills & Tools: Advanced SQL proficiency, experience with Tableau or Power BI, strong analytical judgment, and ability to communicate insights effectively through data storytelling. Strong relationship-building and collaboration skills across teams.

Qualifications: Bachelor's degree and 5+ years of experience in Data Analytics, with preference for marketing analytics experience and mentoring capabilities.

Location: Salt Lake City, Utah

Compensation: $88K–$132K/yr

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