Marketing Specialist

Who we are

Do you want to be part of a global, mission-driven organization at the intersection of open science, technology, and innovation, working alongside colleagues who are passionate about advancing knowledge for the benefit of society?

At Frontiers, our purpose is simple yet ambitious: to make science open.

We believe open science empowers the global research community to accelerate discovery and develop the solutions we all need to live healthy lives on a healthy planet.

Frontiers is one of the world's largest and most impactful research publishers. By making peer-reviewed, quality-certified science openly accessible, we help researchers, educators, policymakers, and innovators address some of society's most pressing challenges. Our research has been viewed more than 4 billion times, reflecting the power of science that is open for all. Learn more about our impact: https://www.youtube.com/watch?v=87ejFfnQzko

Role Overview

The Marketing Specialist plays a key role in increasing the visibility and impact of Frontiers' flagship content and strategic initiatives across the China market, including Frontiers for Young Minds, Frontiers in Science, Planet Prize, and other high-profile programs.

You will plan, localize, and execute digital marketing campaigns and audience engagement activities that connect researchers, educators, and the wider public with groundbreaking science. Working closely with global and regional stakeholders, you will help strengthen Frontiers' brand presence, grow audience engagement, and deliver data-driven recommendations that maximize campaign performance.

Key Responsibilities

• Coordinate and execute marketing campaigns for Frontiers flagship initiatives, including Frontiers for Young Minds, Frontiers in Science, Planet Prize, and other strategic programs.
• Adapt and localize global campaign materials, messaging, and content for Chinese academic and public audiences.
• Monitor digital and social media trends to increase visibility, engagement, and impact.
• Track and analyze campaign performance metrics and provide recommendations for optimization.
• Collaborate with marketing, editorial, design, and content teams to ensure consistent branding and messaging.
• Build relationships with researchers, influencers, agencies, and other external stakeholders.
• Organize and support events and outreach activities that strengthen Frontiers' presence within academic and scientific communities.
• Contribute creative ideas and content that support Frontiers' mission of making science open.

Knowledge, Skills & Experience

• 2-3 years of experience in digital marketing, social media management, communications, or a related field.
• Strong understanding of digital and social media platforms and audience engagement strategies.
• Experience creating, adapting, and promoting content for different target audiences.
• Proficiency with social media management and analytics tools.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent organizational and project management skills.
• Strong written and verbal communication skills in Chinese and English.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Experience within academic publishing, science communication, education, or a related sector is an advantage.

· Basic video editing skills (e.g., CapCut, Premiere Pro, or similar tools) is a plus.

What we can offer you

• Extra wellbeing days on top of your annual leave allowance
• Up to 3 paid volunteering days each year
• 24/7 confidential Employee Assistance Programme for wellbeing, mental health, legal and financial support
• Learning & development opportunities through the Frontiers Learning Hub
• A locally relevant benefits package aligned to your country, including healthcare and pension/retirement provision where applicable
• A collaboration-led, office-first culture with role-appropriate flexibility
• International teams and a diverse, global working environment

Equal Opportunity Statement

Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination, including based on race, national or ethnic origin, age, religion, disability, sex, gender identity, or sexual orientation. With employees from more than 50 nationalities, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives.

If you require any accommodations to participate fully in our recruitment process, please let us know. We are committed to creating an accessible and inclusive candidate experience.