The Paid Acquisition Analyst is responsible for the planning and implementation of advertising campaigns that drive demand throughout each stage of the funnel. You’ll be in constant sync with the Acquisition Marketing team to ensure that media advertising campaigns are running in alignment with SEM, social, display, SEO, and other paid acquisition programs. The Paid Acquisition Analyst will use a blend of analytical and platform skills to ensure advertising efforts are implemented across channels and consistently optimized to incrementally improve performance.
What you'll do:
- Execute paid social media campaigns across LinkedIn, Facebook, Instagram, and other emerging channels.
- Execute SEM campaigns across Google and Bing.
- Measure ongoing paid media campaigns and make incremental adjustments to optimize performance metrics—impressions, clicks, quality scores, CTR, Conversion Rate, ROAS
- Manage day-to-day platform management, communication, and account reviews across multiple platforms.
- Monitor spending to ensure alignment with the advertising budget
- Perform weekly optimization of budget management, bid management, tracking, creative management and analytics.
- Work with acquisition marketing strategy and leadership to ensure paid social and paid search tactics are aligned with acquisition strategy.
- Stay on top of ad tech advancements, best practices, and new opportunities to maintain a competitive advantage and maximize reach and effectiveness
- Proactively communicate with peers and leadership on plans, progress, and problems.
- Conduct research and assess market trends to identify optimization opportunities.
- Ideate and implement frequent tests to maximize investment and drive key insights that optimize the buyer journey and experience.
- Partner with acquisition marketing peers to analyze paid acquisition metrics across all performance media and paid social channels.
What you should have:
- 4-5 years of relevant digital marketing experience with a strong knowledge of paid social media and paid search engine marketing.
- Understanding of the online advertising space, including paid search, programmatic media buying, and ad-serving systems
- Previous hands-on experience executing and optimizing paid social campaigns on Facebook, Instagram, Twitter, and LinkedIn
- Familiarity with core digital marketing tools and platforms such as Facebook Business Manager, LinkedIn Business Solutions, Google Ads, Microsoft Ads, and Reddit Ads Manager
- Strong analytical skills and an interest in reporting and data analysis
- Comfortable working with analytics platforms such as Tableau, Mixpanel, Google Analytics and Looker
Nice to haves:
- Strong verbal and written communication skills
- Attention to detail and flawless execution
- Positive, empathetic, driven, collaborative, flexible, and confident
- Thoughtful, trustworthy doer
- Four-year college degree or equivalent experience
About us
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.
Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories will be considered for this role in a manner consistent with applicable law. Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at hr@articulate.com.
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