Fast Facts

Outschool is looking for a part-time Social Media & Content Specialist to create engaging TikTok and YouTube content aimed at parents and educators, enhancing the brand voice and growing its social media presence.

Responsibilities: Key responsibilities include creating and managing content for TikTok and YouTube, engaging with the community, analyzing performance metrics, and collaborating with marketing teams.

Skills: Required skills include experience in short-form video content creation, social media strategy, video editing, and excellent communication and storytelling abilities.

Qualifications: Preferred qualifications include experience with content creation for parents and familiarity with K–12 or online learning environments.

Location: This is a remote position available to candidates in the U.S. and Canada.

Compensation: $40 - $40 / Hourly

About The Role: 

Outschool is seeking a creative and strategic Social Content Creator to lead the charge on content creation and performance across TikTok and YouTube. In this part-time, contract role (~30 hours per week), you'll create engaging video content that connects with parents and educators, builds our brand voice, and grows our organic social media presence. You'll be the driving force behind our short-form video strategy, helping us show up in meaningful, authentic ways on the platforms where parents are spending time. This is a remote-friendly position.

Core Responsibilities:

• Create, film, and edit engaging video content for TikTok and YouTube that resonates with parents of K–12 learners
• Manage Outschool’s TikTok and YouTube channels, including scheduling and posting content
• Monitor and respond to comments to foster community engagement and build trust
• Stay up to date on platform trends and best practices to inform content strategy
• Analyze performance of content and iterate based on what’s working
• Work closely with Outschool’s brand and marketing teams to align content with broader messaging and goals

Desired Experience & Skills: 

• Proven experience creating short-form video content for TikTok, YouTube Shorts, Instagram Reels, or similar platforms
• Strong understanding of social media strategy, including content planning, audience growth, and platform trends
• On-camera confidence and video editing expertise, with an ability to produce engaging, polished short-form content
• Strategic thinker with a deep understanding of what drives engagement and growth on platforms like TikTok and YouTube
• Excellent storytelling, writing, and communication skills, with the ability to tailor messages to diverse audiences
• Data-driven mindset, using platform analytics to inform creative direction and optimize content performance
• Self-starter who thrives in fast-paced, remote environments, able to work independently and manage multiple projects

Nice to Have:

• Experience speaking to or creating content for parents 
• Experience in K–12 or online learning spaces  

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. The anticipated hourly rate for this position is $40.00.