Fast Facts

We are seeking a dynamic K-12 Education Marketing Manager to lead our marketing team and implement innovative strategies that drive lead generation and conversion, enhancing our brand presence.

Responsibilities: Key responsibilities include managing marketing strategies, optimizing web performance, executing PPC and SEO campaigns, and driving event marketing to maximize customer engagement.

Skills: Required skills include a data-driven mindset, exceptional communication and storytelling abilities, and strong project management skills with experience in marketing automation and social media.

Qualifications: Preferred qualifications include a Bachelor’s degree in Marketing or related field, 5+ years of marketing experience in the K-12 Education sector, and prior leadership experience.

Location: This is a remote position with 25% travel to company offices and events in West Palm Beach, FL.

Compensation: $65000 - $85000 / Annually

K-12 Education Marketing Manager Drive Impact. Lead Innovation. Maximize Conversion.

Are you a strategic and results-driven marketing leader with a passion for driving high-quality leads, maximizing conversion, and enhancing brand awareness? Do you thrive in a fast-paced environment where data-driven decisions fuel success? If so, we want you on our team!

About the Role

We are seeking a Marketing Manager to lead and manage our marketing team while executing innovative strategies that generate high-value customers. In this role, you will collaborate with cross-functional teams—business development, product development, and leadership—to develop and implement marketing plans that not only attract the right audience but also convert them into engaged customers.

You will own the marketing department’s performance, budget, and ROI, ensuring that every initiative is optimized for success. If you are passionate about lead generation, conversion optimization, and brand storytelling, this is the perfect opportunity to make a lasting impact.

What You’ll Do

Lead & Innovate – Manage a high-performing marketing team to drive quality leads that convert into valuable customers. Optimize Web & Digital Presence – Continuously improve website performance to increase traffic and conversion rates. Execute Targeted PPC & SEO Strategies – Maximize engagement through paid and organic marketing campaigns that drive conversions. Drive Event Marketing Success – Ensure targeted personas register and engage with events. Enhance Brand Awareness – Leverage customer stories and content marketing to powerfully position our brand. Analyze & Improve – Utilize marketing analytics tools to track performance and refine strategies for maximum impact.

What You Bring

✔ A Data-Driven Mindset – Strong ability to analyze marketing performance and make strategic decisions to increase conversion. ✔ Exceptional Communication – Clear and compelling storytelling skills. ✔ Creative & Adaptive Thinking – Passion for staying ahead of industry trends and continuously improving campaigns.

✔ Project Management Excellence – Ability to manage multiple initiatives while meeting deadlines with precision.

What We’re Looking For

Bachelor’s degree in Marketing, Business, Communications, or a related field.

5+ years of marketing experience in the K-12 Education Industry, with at least 3 years in a leadership role. Experience with social media, marketing automation (e.g., HubSpot), content management systems, and email marketing tools.

Proven success in budget management and ROI-driven marketing strategies.

Bonus Points For

Scrum Certification

Familiarity with Adobe Creative Suite or other design tools

Location & Travel

This is a remote role with 25% travel to company offices, events, and customer sites.

Why Join Us?

Be a Part of Something Bigger – If your career journey brings you to Instructional Empowerment, you will have the opportunity to use your skills to make an impact on children’s futures.

Innovate & Experiment – Bring new ideas to the table and watch them come to life.

Grow With Us – Take your career to the next level in a high-energy, mission-driven team.

Competitive compensation and benefits package

• 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents) 
• 15 Days PTO given upfront in your first year
• 8 Paid Holidays + 2 Floating Holidays
• 401K plan - 4% company match
• Exceptional Onboarding Process
• And many more benefits

Want to learn more about Instructional Empowerment?

• Visit our website at: www.instructionalempowerment.com 
• Follow us on Facebook
• See what our employees have to say Glassdoor
• Like us on Instagram

EEO Statement

Instructional Empowerment provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, age, sex, gender identity or expression, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

If you’re ready to lead, innovate, and maximize conversion, we’d love to hear from you! Apply today.