Market Development Consultant

Here at Wilson Language Training, we are committed to working together for our mission to achieve literacy for all. We believe literacy is a fundamental right and should be attainable for all people. We strive to reflect this belief in our work.

The success of our team members is no less paramount. We’re dedicated to ensuring that every Wilson employee experiences truly satisfying professional development while feeling inspired to bring their authentic selves to work.

Engagement Summary

Wilson Language Training is preparing for an exciting new product launch, and we're looking for a market development professional to help us hear directly from educators as we bring it to market. In this contract role, starting immediately and running through mid-June 2027, you'll connect our Product and Product Marketing teams with the customers whose feedback will shape both the product and how we introduce it. You'll recruit and support educators across product testing and research activities, help bring our customer summit to life, and turn educator insights into direction that guides the launch, drives product adoption, and improves customer outcomes. If you enjoy building customer relationships and turning feedback into direction, this role is for you.

Scope of Work

• Recruit customers to take part in product feedback opportunities, including product testing, content reviews, and feedback sessions on product vision and rationale.
• Manage participant outreach, scheduling, communications, and follow-up to keep engagement strong throughout each feedback activity.
• Recruit attendees for a customer summit and support its planning and execution, including capturing feedback on the product and how we position it in the market.
• Support market research, including surveys and focus groups, that informs how we position and message the product.
• Analyze feedback and research results with the Product and Product Marketing teams to identify key trends, gaps, and areas that need more input.
• Turn findings into clear summaries and recommendations that support product development and go-to-market planning.
• Keep organized records of participants, activities, and feedback across projects.
• Partner with cross-functional teams to align on recruiting needs and timelines.
• Deliver against agreed timelines and report status regularly to the Director of Product Marketing.

Qualifications

• Proven experience in market development, customer research, customer engagement, or a similar role.
• Experience in the K–12 education market strongly preferred; existing relationships with educators or school leaders are a plus.
• Experience recruiting and managing participants for research studies, pilots, or beta programs.
• Experience planning and running surveys and focus groups.
• Strong analytical skills, with the ability to spot trends in qualitative and quantitative feedback and turn them into clear takeaways.
• Experience planning or coordinating customer-facing events.
• Excellent communication and relationship-building skills.
• Strong organizational and project management skills, with the ability to manage multiple projects and participant groups at once.
• Available to start immediately and commit through mid-June 2027.

Education

• Bachelor's degree in Marketing, Communications, Education, or a related field, or equivalent experience.

Wilson has identified the anticipated pay range for this role based on the many factors that we consider in defining compensation levels for our roles, including market data, and internal equity considerations. Actual pay will vary based on geographic location, education, work experience, skills, market data, and internal equity considerations.

Anticipated Pay Range: $60 per hour to $80 per hour

Wilson Language Training is an Equal Opportunity Employer committed to diversity in the workplace. This description outlines the general scope of the engagement. Specific deliverables, schedule, and terms will be set out in the contract or statement of work.