Fast Facts

Risepoint is seeking a Growth Marketing Specialist to manage paid search, paid social, and programmatic marketing for online university programs, focusing on driving growth and optimizing digital performance.

Responsibilities: Key responsibilities include managing paid marketing activities, developing ad copy, monitoring campaign effectiveness, and collaborating with internal teams to optimize performance and meet strategic goals.

Skills: The ideal candidate should possess digital marketing expertise, proficiency in Google Search Ads and Salesforce, excellent communication and organizational skills, and a data-driven mindset.

Qualifications: A Bachelor’s Degree in marketing or a related field and 1-2 years of relevant experience are preferred. Google Certification is also required.

Location: US - Remote, United States of America

Compensation: Not provided by employer. Typical compensation ranges for this position are between $60,000 - $85,000.

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

The Growth Marketing Department is responsible for driving growth and optimizing digital marketing performance through data-driven strategies. The team focuses on branding, demand generation, conversion optimization, and customer acquisition across multiple digital channels. Key functions within the department include: 

• Digital & Paid Media Marketing 
• Lead Generation & Conversion Optimization
• Brand & Creative Strategy, Execution & Optimization
• Marketing Analytics & Performance Optimization
• Cross-functional Collaboration

Job Summary

The Growth Marketing Specialist managesall Paid Search, Paid Social and Programmatic activities for a portfolio of college/university online programs on the Google, Microsoft/Bing, Facebook/Instagram, and LinkedIn advertising platforms. Responsibilities include keyword creation (discovery and expansion), creation and editing of ad copy, sourcing of creative images and videos, trafficking landing pages, review and analysis of landing page performance metrics, budget management, and overall optimization of campaigns.They are tasked with ensuring alignment with strategic goals. They analyze marketing performanceand collaborate with internal teams.

This position requires a data-driven mindset, strong digital marketing acumen, and hands-on expertisewith performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment.

Key Duties and Responsibilities

Manage the day-to-day paid search, paid social and programmatic marketing activities for 4-6 college/university accounts across multiple search engines (Google & Bing) and social media platforms (Facebook & LinkedIn), including the campaign planning, implementation, budget management, performance review, and overall optimization.

Monitor and report on the effectiveness of paid marketing campaigns while frequentlymaintaining and providing clear communication to internal stakeholders. Ensure that accounts meet their cost-per-lead (CPL) and ROAS (return on ad spend) goals.

Develop compelling ad copy that is consistent with the school’s brand messaging and guidelines.

Proactively identify fact-based trends and opportunities for expansion within the paid marketing campaigns.

Demonstrate proficient use of Google Search Ads 360 (SA360) and Salesforce CRM to solve analytical issues and deep dive into account performance. 

Perform downstream analysis to understand the long-term impact (student applications and enrollments) of paid marketing campaigns. Adjust campaigns as a result of this analysis and communicate said adjustments to internal stakeholders.

Collaborate with teammates on a daily basis. Strive for continuous learning and personal development. 

Additional Position Responsibilities

Perform in accordance withRisepoint Policies

Perform other duties as assigned

QUALIFICATIONS

Bachelor’s Degree - Degree in digital media, marketing, communications or related field preferred.

1-2 years of work experience. Internal Risepoint candidates will be considered.External education experience or internal Risepoint experience of any kind can qualify.

Google Search & Display Certified 

Highly personable, with strong verbal and written communication skills

Interest and enthusiasm for the Higher Education industry and passion for learning and continual development

Digitally savvy, with specific proficiency in Microsoft Office: Excel, Word and PowerPoint

Excellent organization and attention to detail skills

Commitment to integrity, strong work ethic and positive attitude

Ability to work autonomously and meet deadlines without constant supervision 

Ability and desire to onboard, train and work full-time in a 100% remote work environment

Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:

• 18 days PTO + Winter Shutdown 
• 12 designated holidays + 1 floating holiday 
• Medical – four options  
• Dental 
• Vision 
• Life & Disability (company paid) 
• Flexible Spending Account & Health Savings Account 
• Retirement plan with company match 
• Maternity / Paternity / Parental Leave (company paid) 
• Volunteer Time Off 

Supplemental Benefits:

• Wellness program
• Alternative medicine options
• Pet discounts
• Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

• Continuous Professional and Leadership Development Programs 
• Tuition Reimbursement for employees and their dependents 
• Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.