Talent Brand & Marketing Program Manager

About Amplify Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit Amplify.com. Reporting to the VP of Talent Acquisition & Onboarding, you lead the Attract pillar of Amplify’s talent strategy. You are the lead architect of the candidate facing employer brand, responsible for translating technical and pedagogical breakthroughs into a compelling narrative that attracts high-caliber passive talent. You ensure that Amplify is positioned as a digital powerhouse where work impacts millions, managing the end-to-end storytelling roadmap and full-funnel marketing and outreach strategy. You are excited about this opportunity because... You are a Brand Guardian: You enjoy owning the global Employer Value Proposition (EVP) and evolving how a brand lives and breathes in the talent marketplace. You love high-impact storytelling: You want to direct the production of creative assets that resonate with specific talent cohorts like Engineering and Product. You thrive on building dynamic experience: You are eager to overhaul career sites and move from static job lists to dynamic, personalized candidate experiences. You are a strategic consultant: You enjoy partnering with executives to build their digital profiles and position them as industry thought leaders. You enjoy student & early career outreach: You want to build the "top-of-funnel” strategy for university relations, ensuring Amplify is a top-choice employer for students and recent graduates. We're excited about you because... You are a Campaign Strategist: You have a proven track record of designing, launching, and measuring multi-channel marketing campaigns that drive candidate interest. You can influence without authority: You are adept at navigating cross-functional teams like Legal, IT, and Creative to bring campaigns to life. You are a full-funnel marketer: You know how to manage top-of-funnel budgets and utilize paid media to reach passive talent who aren't on traditional job boards. You are an operational collaborator: You work in lockstep with Talent Operations to ensure the brand promise matches the operational reality of the candidate journey. You are a digital native: You understand how to leverage social media and campus platforms to build meaningful connections with student populations. Minimum Qualifications: A minimum of 5 years of related experience in Talent Branding or Recruitment Marketing with a Bachelor’s degree; Or 3 years of experience and a Master’s degree; Or a PhD without experience; Or equivalent work experience. Proven track record of managing global Employer Value Propositions (EVP) and directing high-impact creative content strategy. Strong analytical and quantitative skills, with the ability to measure full-funnel conversion rates and present complex performance data clearly. Experience managing careers site infrastructure and specialized talent marketing platforms (e.g., LinkedIn Campaign Manager, programmatic job boards). Demonstrated ability to act as an internal consultant to executive leadership and influence cross-functional teams without direct authority What we offer: Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $90,000 - $110,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance. Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status. Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com. . If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting. Amplify is an E-Verify participant. Q: Do I have to create an account to apply for a job? A: Yes. Once you identify a position that interests you, you may apply by creating a Candidate Account. From the Candidate Home, you may search for additional opportunities, apply and check on your application status. *Note: Please refrain from using multiple email addresses to create multiple accounts, as this can cause issues with your application. If you need to change your email address, you can log into your original account and update it there. Q: I forgot my password. What should I do? A: Click on the Forgot Password option and you will be prompted to create a new password. Q: How do I know my application was received? A: You will receive an email confirming your application was submitted. A recruiter will review your application and if you meet the qualifications for the position, they will contact you to move forward in the hiring process. Q: How long does it generally take to hear back on the status of my application? A: There is not an exact time frame and updates can vary depending on the volume of applicants, it can take up to two weeks or longer to hear back from a recruiter. Q: Will I receive a response even if I am not selected? A: Yes. If your qualifications are a match for the job posting, a recruiter will contact you with additional steps. We also exercise our best efforts to notify, via email, all applicants that are not selected. Q: I’ve completed the application process. How can I check the status? A: Please log in to your Candidate Home to review your profile. To view the status of an application, review the "My Applications" section in the Candidate Home. If your status is in Review, this means your application is active and is still being reviewed for consideration. Q: Can I attach additional documents, such as cover letters and references? A: Yes. You can attach a cover letter and references in addition to your resume or CV when you are applying. filling out the application. However, once your application is completed and submitted, your attachment can no longer be edited and you cannot add another attachment. Carefully review and ensure that the correct version of your resume/CV is attached before submitting your application. Q: I do not see a position I am interested in. Can I apply without selecting a specific position? A: No. You must apply to a specific position. Q: Can I start my application and finish it later? A: Yes. If you log out before completing your application, you may save your progress. Log in to Candidate Home to view any incomplete applications in Candidate FAQ the “My Drafts” section. Q: If I apply for a position with your company, will Workday maintain my information for subsequent applications? A: Yes. You can use the last resume you uploaded or choose to upload a new resume, which will pre-populate your job application with new information. You can also choose to have your LinkedIn Profile information populate your application. However, you will need to complete an application for each position you apply for. Q: What if I have browser issues when trying to create a candidate account or submitting my application? A: Workday no longer supports version 10 or earlier of Microsoft Internet Explorer (IE). Use of unsupported versions may cause issues in the application process. It is recommended to upgrade to version 11 of IE or use another supported browser such as Google Chrome or Firefox. It is also recommended to clear your cache if you are experiencing issues. Q: How do I withdraw my application? A: Access “My Submitted Applications” from your Candidate Home. Click on the application and withdraw. *Note: Once you withdraw your application from a specific role, you cannot reapply to that same role. Q: I am a current contractor. Do I apply as an internal or external applicant? A: You must apply as an external applicant through a candidate account. If you are a current Amplify Employee, please apply as an internal candidate via your Workday Employee Profile Career Hub. Q: How long does it take to complete an application? A: Approximately 10 minutes. It depends on the detail you choose to provide in your application. Q: My email address has changed. Can I update my email information? A: Yes. If your email address has changed, you can log into your Candidate Home, click on your profile tab and select the Account Settings tab and update your email address. Q. My address has changed. Can I update my contact information? A: Yes. If your contact information has changed, you can log into your Candidate Home, click on your profile tab and update your contact information. Our culture We’re a community that rewards innovative thinking, prizes communication and takes fun so seriously we even have a committee for it. Share our view. Amplify is Brooklyn Based. Remote First. In-person sometimes. Get creative. We work hard to make learning as engaging as the best video games. Work as reward. We’re forging a community around a common purpose. The signs are everywhere. We take a lean and agile approach that allows us to get quicker and better results. Share, inspire. Collaboration helps us stay innovative.