Sr. Marketing Manager

HMH • Full-time • United States • $83,000 - $93,000 / year • 1w ago

Fast Facts

Seeking a Sr. Marketing Manager at HMH to drive marketing campaigns that support revenue goals in the education sector, collaborating across teams to optimize market strategies.

Responsibilities: Develop and implement marketing campaigns targeting regional, state, and local areas, collaborating with cross-functional teams, and tailoring messaging to meet customer needs.

Skills: 5+ years of marketing or related experience, proficiency in digital and traditional marketing, strong project management skills, and excellent communication abilities are required.

Qualifications: Bachelor's degree preferred; knowledge in using tools like Adobe InDesign and Highspot is a plus.

Location: This position is based in the USA and may have remote work flexibility.

Compensation: $83000 - $93000 / Annually

HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. As a leading provider of K–12 core curriculum, supplemental and intervention solutions, and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock students’ potential and extend teachers’ capabilities.

HMH serves more than 50 million students and 4 million educators in 150 countries. For more information, visit www.hmhco.com

About HMH:

HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators, and improve student outcomes. As a leading provider of K–12 core curriculum, supplemental and intervention solutions and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock students' potential and extend teachers' capabilities. HMH serves more than 50 million students and 4 million educators in 150 countries.

About the role:

You will create, develop and implement regional, state and local campaigns to support HMH revenue objectives within the critical areas of intervention and English language development. Under the guidance of the Senior Director of Marketing, the position collaborates with other Intervention Marketing team members and works in partnership with colleagues across the company to ensure HMH solutions are positioned and marketed appropriately to meet customer issues and competitive market trends. Partners include Sales, Sales Strategy, CSG, Demand Gen Marketing, Brand & Creative, and Product Management & Strategy. The Senior Marketing Manager follows best practices in creating campaigns with the most effective tactics and channels to achieve results.

Responsibilities:

Engage in strategy-based marketing campaign planning that drives toward revenue goals for targeted state, regional and local areas to ensure maximum return on marketing investment, resources, and sales revenue.
Develop strategic marketing plans and drive execution across multiple channels to meet sales objectives including presales awareness through local campaigns. Leverage multiple tactics and assets, including digital and print collateral, paid and social media, web presence, email, prospect events, etc.
Adapt national messaging and targeted assets, when needed, to position for designated state and large RFP opportunities.
Cultivate and leverage compelling customer success stories to showcase program efficacy and support marketing campaigns across channels.
Internalize educational trends and initiatives in order to create campaigns and tailor messaging that is on point, pedagogically sound and strategically meaningful to the customer.
Leverage HMH competitive differentiators to strengthen our position in targeted campaigns.
Collaborate with cross-functional teams to ensure campaign objectives align with targeted HMH goals.
Engage colleagues in the planning process to ensure applicable digital and social tactics are incorporated.
Provide state-specific content as needed for broader Demand Gen-driven initiatives.
Participate in pre and post-mortems to increase knowledge of best channels to use for effectiveness/ROI.
Collaborate with team members to execute on overall ELD & Intervention Business Unit goals and leverage HMH brand/message.
Ensure consistency and integrity behind company brand guidelines, including style and usage.
Maintain knowledge of existing national collateral and offer advice for usage/modification for initiatives.
Demonstrate proficiency in the internal tools and applications utilized by HMH.

Skills & Experience:

Minimum 5 years marketing, sales and/or education industry experience
Experience with traditional and digital marketing channels, including strategies and analytics
Proficiency in using Microsoft Office, Adobe Acrobat Pro DC, Canva, Salesforce, SharePoint
Strong project management skills, attention to detail, and ability to manage multiple deadlines
Excellent interpersonal, verbal and writing skills

Preferred Experience:

Experience in building smart pages and digital rooms in Highspot
Experience in using Adobe InDesign

Required Education:

Bachelor’s Degree preferred, or equivalent experience needed

Salary Range:

$83-93,000

HMH is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, family status, marital status, pregnancy, gender identity, ethnic/national origin, ancestry, age, disability, military status, genetic predisposition, citizenship status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran, other covered veteran, or any other characteristic protected by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity. We actively participate in E-Verify.